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Global mobile industry is enjoying volatile growth from last few years. Mobile development has resulted in infrastructure development. Mobile development let people perform much more task on their devices along with traditional calling and messaging. This advancement in mobile technology leads to exponential growth and demand of mobile apps. Mobile app development has become a thriving business. Many big names are facing sheer competition in meeting the market trends. Millions of handsets are now potent to install and run mobile apps which make it a flourishing business. All most all brands related to every industry are in need of making their presence in the leading mobile app stores. On the average there are 25 applications built per brand. Thus, we can say that mobile applications have given new levels to the marketing strategy of the brands. This has also given a boost to mobile app developers and provides great momentum to mobile application industry. It is also seen that most of the time apps make no monetary gains to the brands but they only add to their equity. The great rush in mobile app stores and increase the number of mobile platforms is also responsible for reshaping the future. These mobile applications seem to have notable impact on our economy and our personal lives. Key points to be followed: 1. Special emphasis should be put on innovation of mobile apps. 2. Study effectively and learn from leading mobile operators, handset manufacturers, app developers in the global market. 3. Customer behavior must be considered as starting point of app strategy development. 4. Frame guidelines and favorable practices to make more usable and entertaining. 5. Formulate the opportunities for cloud based applications. 6. Monetization of mobile apps. 7. Future of mobile operating system and platforms. 8. Creating applications for multiple platforms. Acting on these points will certainly show impressive results. Mobile app developers must work cautiously now. They must work to make mobile app store more resourceful than making it a menace for the users. The main aim must be on delivering the best suited to the user along with benefitting the brand.
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