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Mobile marketing in order to communicate and interact with the people through any mobile device or network. SMS (Short messaging services) is one of the methods of mobile marketing where a message is sent directly to the list of databases in order to promote a product. The malpractice of companies selling the databases to other companies had been curbed once National does not call registry type associations were established and guidelines were defined by Mobile Marketers Association. This helped the SMS marketing to become a legitimate tool for doing the marketing across the globe. SMS (Short Message Service) is a mobile marketing technique that you send a message directly to the list of databases in order to promote a service or product. The negligence of the companies that sell databases to other companies had stopped once the National do not call registry type associations have been established and the guidelines defined by the Mobile Marketing Association. This helped the SMS marketing to become a legitimate tool for marketing all over the world. MMS (Multimedia Sort messaging services) contains the text, images, and audio, video attached to the message thus making it more responsive and interactive to the mobile marketer. In game mobile marketing is done by the companies who design promotional games for their brand which is inbuilt in the game. These mobile games are simple to use and navigate as compared to the traditional mobile games designed for the specific purpose to provide entertainment and fun. Mobile internet marketing is done specifically to sell the vacant space on the website to earn cash the popularity of the websites for getting the targeted audiences. For example, Google or yahoo invites the web advertisements by several products who wish to communicate their message across the people who visit these websites. Mobile Marketing via QR codes is an open source technology. Quick Response (QR) codes enable the user to jump to a mobile optimized offer page instantly. It helps in generating user engagement when the real war going is to trigger the user’s emotions in the shortest possible time. It has the potential to track the offline sources and deliver the analysis which was previously reserved for online sources. Mobile marketing via Bluetooth, most of the businesses employing this technology to do marketing consists of any content management system which is based on Bluetooth distribution function. Since this is a radio based technology therefore it cannot be billed, hence it is free. Location Based services: This type of mobile marketing is used to send customized information and advertisement to the user based on his location. GPS chip is built in the user mobile that can be tracked by service provider by the signal strength with the nearest cell phone tower. Another more efficient technology used is WI MAX where mobile marketing is done between the base station and multitude of Consumer premise Equipment (CPE) mounted in vehicles. The LCD screen glows with banners and flags as the CPE comes in range of the base station. Consumer Controlled Media Marketing has been a network controlled media as the message terminates once it reaches the user. Hence lots of sets of applications and infrastructure have been developed to convert it into user controlled media whereby the consumers can now participate in several blog events globally initiated by the mobile marketers. This article describes the lots of mobile web marketing technologies by the mobile marketer to promote the services and products. These techniques are limited by the rules, regulations imposed upon them by different regulators. They’re defining the mobile marketing in a new fashion.
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