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Brief history of the Nike trainers by Fabiola Groshan

Brief history of the Nike trainers by
Article Posted: 05/18/2012
Article Views: 180
Articles Written: 9460
Word Count: 587
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Brief history of the Nike trainers

The Nike company has a long history that goes as far back as 1964, when a track athlete from the University of Oregon named Philip Knight and his coach, Bill Bowerman set up the Blue Ribbon Sports (BRS) company, which later became Nike, Inc. In the beginning, the company was a distributor for what was then Onitsuka Tiger, a Japanese shoes manufacturer today known as ASCIS. Since then however, the company grew enormously and it now markets its products world wide, so you will be able to find UK Nike trainers, Europe Nike shoes and so on. The variety of models and designs is also very wide and the athletic shoes are divided into several categories, by gender, specific sports or activities, such as running, gym or walk. The models are so designed as to fit any shoe and any taste for that matter, the shoes coming in various colours, so you can purchase black Nike trainers or white or blue and even in several colours combined.

Three years after it was founded, the BRS company registered enough profit to open a retail store and so the very first one was in Santa Monica, California, on Pico Boulevard. However, it wasn't until 1971 that BRS launched its independent line of footwear, ending the relationship with the Japanese manufacturer. The first shoe, which was retailed in the summer of 1971, was a soccer shoe called Nike, but it took another 7 years until the company officially changed its name from BRS to Nike Inc. The first professional athlete to sign a contract with Nike was Ilie Nastase, but from that point on this idea of sponsoring athletes has been the main marketing strategy used by the company. Soon, one could see black Nike trainers or white athletic shoes on several celebrities in the sports arena around the globe. So whether you are looking for UK Nike trainers or any other European or Asian country, be sure you will find plenty of stores and retailers that market the famous shoes.

The growth of the Nike company was impressive and by 1980, it already had 50% of the US market, as far as athletic shoes were concerned. Two years later, the brand had its first TV commercial running nationally, during the New York Marathon, using ads developed by an advertising agency that Nike still uses today as a primary choice, the agency being the one that came up with the famous slogan “Just Do It”. During the 1980s Nike has developed largely and expanded the product line in order to encompass as many preferences as possible, both in terms of model and in terms of sports. Black Nike trainers and coloured Nike athletic shoes have been the favourites of both athletes and kids, especially teenagers for many years now. Furthermore, opening itself to whole new opportunities and markets and making available UK Nike trainers and many other countries, the company acquired four subsidiaries, the most famous of which is Converse Inc. the other three are Cole Haan, Umbro and Hurley International.

All in all, the Nike corporation has an incredible history and it has grown into a real empire along the way, so whether you are an athlete or enjoy sports and outdoor activities, be sure to go for a pair of black Nike trainers and feel the comfort and versatility that it grants.

For more resources about black Nike trainers or about UK Nike trainers, as well as regarding please review these pages.

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