Amazines Free Article Archive - Thursday, November 26, 2020
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133432)
 Advice (161169)
 Affiliate Programs (34757)
 Art and Culture (73748)
 Automotive (145648)
 Blogs (75213)
 Boating (9844)
 Books (17221)
 Buddhism (4128)
 Business (1329014)
 Business News (426379)
 Business Opportunities (366351)
 Camping (10967)
 Career (72751)
 Christianity (15849)
 Collecting (11638)
 Communication (115068)
 Computers (241942)
 Construction (38921)
 Consumer (49685)
 Cooking (17067)
 Copywriting (6651)
 Crafts (18205)
 Cuisine (7543)
 Current Affairs (20419)
 Dating (45889)
 EBooks (19696)
 E-Commerce (48224)
 Education (185301)
 Electronics (83506)
 Email (6407)
 Entertainment (159837)
 Environment (28927)
 Ezine (3039)
 Ezine Publishing (5451)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196424)
 Female Entrepreneurs (11846)
 Feng Shui (131)
 Finance & Investment (310446)
 Fitness (106332)
 Food & Beverages (62917)
 Free Web Resources (7940)
 Gambling (30223)
 Gardening (25149)
 Government (10532)
 Health (629684)
 Hinduism (2206)
 Hobbies (44055)
 Home Business (91582)
 Home Improvement (251105)
 Home Repair (46177)
 Humor (4832)
 Import - Export (5453)
 Insurance (45105)
 Interior Design (29585)
 International Property (3485)
 Internet (191004)
 Internet Marketing (146475)
 Investment (22848)
 Islam (1167)
 Judaism (1356)
 Law (80453)
 Link Popularity (4595)
 Manufacturing (20857)
 Marketing (98996)
 MLM (14136)
 Motivation (18221)
 Music (27012)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129631)
 Organizing (7805)
 Party Ideas (11852)
 Pets (38069)
 Poetry (2234)
 Press Release (12683)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126636)
 Recreation & Leisure (95396)
 Relationships (87678)
 Research (16169)
 Sales (80337)
 Science & Technology (110257)
 Search Engines (23488)
 Self Improvement (153225)
 Seniors (6236)
 Sexuality (35949)
 Small Business (49283)
 Software (83015)
 Spiritual (23475)
 Sports (116078)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307860)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11747)
 Website Design (56838)
 Website Promotion (36595)
 World News (1000+)
 Writing (35790)
Author Spotlight

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more

Danica Evans is an experienced author and online content writer. She has done her major in psycholog...more

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

Are You Chasing Your Leads Off the Lot? by Bill Thomas

Are You Chasing Your Leads Off the Lot? by
Article Posted: 04/03/2008
Article Views: 514
Articles Written: 86
Word Count: 792
Article Votes: 0
AddThis Social Bookmark Button

Are You Chasing Your Leads Off the Lot?

E-Commerce,Internet Marketing,Marketing
Back when I was in the car business, we had a saying that would pass back and forth from one salesperson to another. It was a simple two word question, "who's up"? This pithy comment was triggered by the sight of a person wandering on to the car lot, and would designate who's turn it was to go out to greet the person, and try and turn this 'lead' into a buyer. The reason this simple system was put in place was to prevent the potential buyer from being harassed by numerous salespeople which more often than not had the effect of chasing the 'lead' from the car lot.

In much the same manner, many of those involved in Network Marketing and other business opportunities often use similar marketing techniques in chasing after leads that often does little more than irritate and chase away potential customers. Just what is a lead, and what is the best techniques for converting leads to customers?

When people talk about leads, they are usually referring to someone who has shown some interest in something that they are marketing. It could be any number of commercial or non commercial offerings, but usually involves someone who has come to a website looking for something related to the offering.

While leads come in numerous shades, the distinction should be made between 'targeted' and 'non- targeted' leads. Targeted leads are people who have shown a specific interest in a product or service. These type of leads are much more likely to be able to be converted into sales, and are therefore of much greater value than non-targeted leads.

For instance, if you place an ad for a business opportunity with a generic ad such as; 'start your own home business', you will most likely get lots of responses, but the respondents will be of dubious value since the leads are generic in nature. On the other hand, if you are selling a book about 'Flattening Your Stomach in 15 Minutes a Day With Bill's Power Exercises', someone responding to your ad will be a very targeted lead that is an excellent prospect for what you're selling.

While some prefer to generate as many leads as possible, there is a lot to be said for quality as opposed to quantity when it comes to generating leads. By honing in on your target audience as much as possible, you'll produce fewer leads but they will be of much higher quality, and will lead to higher conversion rates.

Once you're captured a lead, the next step is building a relationship with them. Generating a lead is just the first step in the process of turning a lead into a customer and buyer. After making contact, you need to build that relationship and trust, and this is where many people fudge things up by trying to sell their business opportunity or product before laying the proper groundwork.

When it comes to leads, you need to understand that your lead is like the person on the car lot who is constantly getting bombarded with numerous pitches from competitors all trying to reach into their pocket. You need to use a different approach. How do you do this with something as faceless and impersonal as the Internet?

While the approach that you take varies on what type of business or product you are promoting, one thing of vital importance is to let the lead know that you're a real person that is available to answer questions and provide support for them. One way to do this is to think about the other persons needs and concerns and how you can help provide them with a solution as opposed to looking at them as a sale.

You need to understand that your prospect or lead is vitally interested in themselves, and want to know what's in it for them. Focus on their motivations; why have they have come to your site, and what problem are they trying to solve? Why should the person sign on with you as opposed to the multitude of other opportunities available?

In conclusion, while leads are the lifeblood to your Internet business success, changing the way you approach and communicate with your leads will go a long way towards building lasting success and help create satisfied repeat customers. As Charleton Heston said in 'Soylent Green' "leads are people". Treat them as such.

Bill Thomas is actively engaged in E-Commerce and Internet Marketing. He also contributes articles on life, business and other topics. Bill is currently involved with a business that allows anyone to make excellent money without recruiting, sponsoring or investing large sums of money. Discover how you too can earn money from home...Residual Moola

Related Articles - leads, targeted leads, generating leads, marketing leads, email leads, lead generating, lead generation, lead, targeted leads, internet business, ,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Stevert Mckenzie, Travel Enthusiast. ...more

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

I love to research products and write reviews only high-quality useful products. ...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Cecilia is a professional Editor-writer (30+ years) and works on a worldwide scale. She has a profes...more

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2020, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license