Hand in hand with the smartphone we enter the world of mobile applications (apps). There are nearly an application available for each type of interaction you want to make and developers are still in continued development. According to data published by Nielsen (2011), the most popular categories of games, followed by the news, maps, social networks and music, and the number of categories available for download continues to spread. ? |
But why this boom? The explanation is that you have a Smartphone Internet 24 hours 7 days a week, so we assumed a constant access to the virtual world. Because of this, the use of applications is not likely to decrease. In addition, applications allow us to grow in efficiency, that is, users gain time by getting direct access to things they really want. An example would be a user interested in financial news, just look in your Smartphone, you can find an application exclusively for this. ? While the number of smartphone consumers continue to increase, demand for applications continues to grow. In Europe, demand is growing in Spain and the UK only Smartphone with more than 50% penetration, which shows the evolution of this market. In addition, the rates are now more accessible than ever, driving the market growth. Samsung, Blackberry and Nokia are the most popular manufacturers in Spain (IAB, 2012). ? We also noticed that not only mobile applications influence purchase decisions is also important to the way users engage with your mobile. In Europe, 38.2 of the total mobile audience agreed to the media through an application (ComScore, 2012). ? The tablets also have grown in popularity since its launch in 2011, combining portability with a screen size more enjoyable to read (compared with a Smartphone), also joined that offer functions of computers. ?
In Germany, France, Italy, England and Spain, 8.3% of mobile users have also stated to have a tablet. Spain, leads this group of countries with 10.3% (ComScore, 2012). ? The applications are changing the way we live. It may sound exaggerated, but the reality is that they are changing the way we use and interact with our mobile device / tablet. Whether hanging out in the subway or to help at work, applications have become part of our daily lives. ? In Spain, mobile application downloads came to 1,000,000 a day. (The App Date, 2012) ? With these statistics you might think that the market is already saturated with applications, however this market is still booming and it seems that the trend will continue. For developers, the launch of a successful application is where the difficulty lies. The marketing strategy behind this is crucial.
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