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Many business owners and managers who are responsible for the advertising efforts of their companies fail to recognize a simple principle that is particularly applicable to online advertising – repetition is equated with reputation. Most people searching for ways to increase the exposure of their companies are also looking for the most effective method of advertising that provides the greatest reach. An advertisement on a social media website might, for example, reach more people than one placed on a blog. Choosing to submit your site to a web directory, such as the Arielis web directory, is effective and generates reach but a choice must be made according to the type of business and whether the web directory attracts the corresponding visitors interested in that type of business. What many people fail to realize, however, is that instead of submitting their sites to a single web directory, submitting them to many directories is the best way to reach as wide an audience as possible, and generate even larger volumes of traffic. This way, you can take advantage of both those directories that generate a greater depth of reach and those directories that generate a greater breadth of reach for your business. Moreover, there is a psychological impact in having your website listed on multiple web directories. In particular, this has an effect on visitors who are searching through the various web directories for a particular product or service, and who come upon your website listing more than once. This generates the sense that your business is larger and more influential than it is, simply by being more visible in the relevant spaces. The biological explanation is simple, as humans reinforce ideas and thoughts through repetition. By ensuring that that repetition happens in a positive context, you will reinforce in visitors the notion that your company is reliable and will provide exactly what they are looking for, since it has appeared so often in response to their online searches for a particular product or service. Of course, there is also a need to balance benefits against cost, and advertising is one of the areas in which the greatest conflict occurs in boardrooms across the country, with those in charge of advertising clamoring for greater funding and those in charge of the company’s revenues refusing to lower their bottom line by allowing greater spending on advertising. Relative to other avenues of advertising, however, listing on web directories is an inexpensive method of advertising, and even listing on multiple web directories would hardly put the same kind of dent in profits as similarly extensive efforts to advertise through other methods. As you look for suitable web directories to submit your site to, you should ensure that you do not leave out the Arielis web directory, as it is among the oldest and most respected web directories on the internet today. By listing your site on Arielis, you immediately greatly increase your exposure and almost guarantee a rise in the visitor traffic to your site. Of the many web directories that you can submit your site to, the Arielis web directory is undoubtedly the best, as it provides companies that list with extensive features at an unbeatable price!
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