|
2012 California table grape season off to a strong start The 2012 California table grape season kicked off during the firstweek of May, with initial shipments of grapes coming out of theCoachella Valley. Shipments from the Coachella Valley will continueinto July as the harvest moves up the state to the San JoaquinValley. The 2012 season is expected to run from May through January2013. "The climate in California table grape growing regions is idealfor growing quality table grapes," said Kathleen Nave, president ofthe California Table Grape Commission. "The climatic conditions,combined with the rich experience and commitment of California table grape growers, continue to produce the grapes that consumershave grown to love and prefer." Commission research shows that 99percent of consumers prefer California grapes over imported. The commission trade and consumer marketing campaigns will runthroughout the 2012 season, with a strong focus on the healthattributes and versatility of usage of California grapes. The goalis simple: to maintain preference and increase consumption, givingboth consumers and retailers more reasons to ask for grapes fromCalifornia. Working with celebrity chef and registered dietitian Ellie Krieger,the commission will implement numerous programs and contests topromote grapes from California as the "original super snack." Superas in simple, flavorful, nutritious and portable. Consumers will bereached through blogger, magazine and newspaper outreach, aseason-long Hispanic program, and expanded communication throughonline media, including a mobile website accessed via quickresponse codes. For the third season, the commission is partnering with the FoodNetwork. This includes full page ads and adjoining chefadvertorials in Food Network Magazine, a "Fresh Picks for Grapes"landing page on foodnetwork.com, and TV ads showcasing chefs andhow they use grapes from California. The commission will be exhibiting at regional and national producetradeshows and targeting signed promotion agreements withretailers. Other trade marketing initiatives include tagged bannerads and print ads through Food Network, traffic radio and tradeadvertising. Rounding out the domestic campaign is foodservice marketing, whichincludes menu developer outreach, foodservice editorial, and thesponsorship of school salad bars. The commission will also continueto support California table grape growing community, offeringnumerous scholarships and grants for both teachers and students. Finally, with more than 40 percent of the crop exported to over 60countries around the world, key export markets will be supportedwith retail promotions, merchandising, point-of-sale materials andconsumer research. Multinational retailers and in-country chains inselect markets will receive additional in-store grape sampling daysand retailer tagged advertising in both print and online media. Nave concludes, "There a strong story to tell about grapes formCalifornia. The programs planned for 2012 will ensure that tradeand consumers around the world hear that story and continue theirsupport for California grapes." For more information: Jeff Klitz Publication date: 5/10/2012. I am an expert from electricswitchesandsockets.com, while we provides the quality product, such as Wall Ventilation Fan , Electrical Extension Cords Manufacturer, Electrical Plugs Worldwide,and more.
Related Articles -
Wall Ventilation Fan, Electrical Extension Cords Manufacturer,
|
