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This article will look at the benefits of using wireframes from a commercial perspective. Many companies use wireframes in the planning stages of a website, but wireframe tools can be used not only to foster creative ideas, but also very importantly to ensure that the business processes are enhanced in web and mobile applications. Wireframes can be a useful medium to communicate to non-technical team members what has been envisioned for a project and once the wireframe designs are finished, this is used as a specification that programmers can use. With wireframes teams can create a first draft of a website or software application that they can show to potential users for feedback. This process can be cost-effective and help ensure that the commercial processes within the applications are optimized. Wireframes and collaboration Nowadays collaboration is becoming more and more crucial. With projects for larger companies running between international teams, collaboration can be costly. In the past, these teams would have had to be in the same place at the same time, which would often incur expensive travel costs. Now there are some wireframe tools on the market that enable real-time collaboration, which means that people from different teams can make comments on the wireframes they create as a team. This can increase the productivity of the team and reduce travel costs, as these wireframe tools enable teams to build mockups without the need for being in the same place at the same time. This helps ensure that people from various specialties can be involved in the wireframe process and not just those who have a technical background. Wireframes and conversion Whenever a website or mobile app is created, there is always a form of conversion in mind. When it comes to business the aim of creating an application is to help the brand be more profitable and successful. Often there will be a conversion in mind such as signing up for a free trial or newsletter. These conversion processes can be simulated with some interactive wireframe tools. This means that you can carry out usability testing on a targeted user group to see how they will respond to the proposed changes to a website. This is particularly beneficial when working out how well call-to-action buttons function and whether they should be optimized or repositioned to get a better response. It’s also important to think about the flow the users should go through. If there is a purchasing process, the flow should take the user through from the home page to the confirmation of their order. Conclusion While some business experts may not consider wireframes to be fundamentally important to the number of sales generated through a website, this is an important first step to ensuring that a website design is optimized for a particular user group. Bad usability can drastically affect conversion, so it’s paramount that conversion processes are as intuitive as possible. Wireframes can be a cost-effective way of drafting a first design for an application and by working on wireframes online, especially if many teams are working on one design. Ultimately using wireframes can save costs and put teams in the perspective of the user to ensure that the first stage of designing an application gives the teams a head start. ================= About the Author: ================= Pidoco.com – Interface Design, Wireframing Software, Wireframing Tool, Interface Design Software, Interface Prototyping, Usability Testing, Wireframes, Clickable Wireframes and Digital Paper. User centered design for improved user interface design or UI design.
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