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A Common Business Myth Exposed by Terry Telford

A Common Business Myth Exposed by
Article Posted: 07/11/2012
Article Views: 369
Articles Written: 23
Word Count: 714
Article Votes: 0
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A Common Business Myth Exposed

Business,Copywriting,Internet Marketing
"Love what you do and the money will follow"

Not always. There is no guarantee that the money will follow when you do what you love. The truth is, you never know what will sell until you test it. Things you believe will be surefire hits, may not sell at all and the one's you think will be dogs may sell like wildfire.

So don't fall in love with your products. Test different markets, create products that people want and reap the rewards. In order for you to do that as a marketer, you need to be emotionally detached from your products. If a product is not selling, stop wasting your time and money trying to sell it.

If a product sells better than you anticipated, roll it out and promote it heavily to capture the bulk of the profits early. This is a concept you want to grasp quickly and practice it all the time. New business owners often hang on to their products, especially one's they created themselves in the hope that one day they will "make it."

When you set up your online business, develop the mindset that the big dogs have. Test your products and move quickly on the ones that show the best Return On Investment (ROI). Tap into your creativity and there is no limit to what you can create.

One gentleman built a business selling single sheets of paper with a few words on them for $20. The piece of paper provided no tangible benefit to the customer and did not entitle them to anything real. It was completely useless except for a decoration on the person's wall. The piece of paper was a 'Deed' to land on Mars.

Imagine the profit potential on a business like that. It could be your business. You could easily sell tens, hundreds, even thousands of them in the days and months ahead. The key is keeping things as simple as possible.

Even your business model should be as simple as possible. One of the simplest online business models that you can tap into is the email marketing model. In a nutshell, you build a list of subscribers and send them email that recommends products or services that you have developed or that you represent. It's simple. You share your personal experiences with them and tell them what you're up to.

Have you ever bought a product or service that said it would help you complicate your life even more than it already is? Have you ever purchased an eBook that promised to make you feel more confused after reading it? Have you ever purchased a piece of software that promised to make your computer more complicated and harder to use? Of course not.

Keep the KISS (Keep It Simple Smartie) theory at the top of your mind when you're creating your marketing. Ensure that your marketing message is always simple and clear. If you confuse your potential customer they won't take action and you lose the sale.

Take it from one of the most brilliant men in advertising, David Ogilvy. He wrote simple headlines that made it easy to understand the benefits of the products he sold. One of his most memorable headlines was:

"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"

Or how about this one by another one of advertising's moguls, John Caples:

"This single book wields a strange power over its readers giving them a magnetic personality"

As the story goes, John Caples, an inexperienced copywriter at the time, created the headline above in a shorter version that read: "This singular book wields a strange power over its readers". But the more experienced copywriter he was working for at the time added the phrase, "giving them a magnetic personality" which had the effect of adding a benefit to the sentence. It was a simple and powerful headline that was extremely successful in selling a book on personal development.

In short, keep it simple and easy to understand.

- - - Terry Telford helps ordinary people achieve extraordinary results on the internet. Discover how you can make your living online using one of his highly recommended business models. Terry Telford Blog

- - -

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