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In your article marketing efforts, how many times have you spent serious time and energy crafting your article, and after you have it just the way you like it, you absentmindedly piece together a resource box in a rush at the last minute? Your only thought is to submit an article, and the resource box is just a field on the submission form that needs to be filled in. Most of us have done that at one time or another, and the result is not pretty! It is so tempting to focus all of your attention on the article and to forget how important the resource box is. Here are some things to remember about your resource box: => It is the one spot where you can talk about your business and try to get people to click the link leading to your website. => What you say in your resource box can cause the reader to take a desired action. => The resource box can lend to your credibility as an expert in your field, and it can inspire trust, which makes it more likely that a person will partake of your services. Keeping all those things in mind, the one simple tip that can make your resource box perform better for you is this: Give the reader specific instructions on what action to take and why. It sounds so simple, but think about it--Your reader's attention is going in all sorts of directions. It's very unlikely that he's focussing completely on your article. Research in traditional marketing mediums indicates that unless you tell the person exactly what to do he will not do anything. But, if you very specifically tell the reader the action you want him to take, he is likely to take it. When you're crafting your resource box, think about these questions: 1 - What should the reader do as a response to reading your resource box? (You will want him to click your website link.) 2 - What can you offer the reader that will inspire the reader to do that? (You can offer him something appealing at your website, such as a newsletter that he can sign up for, a coupon, or a free e-book. Whatever perk you offer is the reason why the reader will click the link to your site.) 3 - Why should the reader want this thing that you're offering him? (Tell him what the benefit is: The free newsletter contains tips that will help him accomplish his goals related to your niche; the coupon will save him money; the free e-book offers information that will help the reader to do something specific.) 4 - What exactly should he do? (Click the link and sign up for your newsletter, sign up to receive the coupon, or sign up to receive the free e-book. You really have to tell the reader to click the link. You can be subtle about it though, by saying something like, "Go now to [website URL] and sign up for the free newsletter....") Now, put all this together (along with the essential bits including your name, a little biographical information about yourself and your business) and you have an action oriented resource box! The article takes up the most space on the page, but the resource box is the part of your article submission that can draw traffic back to your website. It can do so much more than just build links to your site--a well-crafted resource box can actually inspire readers to click the link and take a specific action at your site. Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog content now.
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