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Today’s world is in state of flux, and to cope up with this ever-evolving business environment incorporating latest technologies or updating the incumbent ones have become indispensable. Chris did not realize it until things were hunky dory for him and his business. Chris owns a restaurant in one of the business centric area of New York; his target market was the people working in the offices around his restaurant. He was quite content with technology measures he had made to communicate with his educated and tech savvy customers until he faced deterioration in his sales. An investigation team was constituted to find out the reason which came up with the findings that competitors are communicating with the customers through a new medium called “mobile websites”. One of the biggest evolutions this world is witnessing right now is in the world of mobile phones; which are no more used to make just phone calls. Same way, internet is not solely the domain of desktop or laptop computers anymore. Machines like computers have been replaced by smart and handy devices like black berry and iphones . This unification of mobile phones and internet has jolted the business world across the globe and giving it new dimensions. Mobile phone websites are the new phenomena dominant in business world. These are the websites that can be accessed through mobile phones. Such websites have enabled people to browse the internet while commuting, travelling and spending time with family. There are many people who can make and design websites. But, in reality mobile web development is a different art altogether which requires certain adroitness. Although, a mobile device can have an access to a normal website also; however, there are few things that distinguish the mobile websites from other websites. There are few points that shall be considered while making a mobile website. Firstly, it must be remembered that mobile screens are smaller than the screens of laptops. Therefore, designers must remember this when designing a website that a page must be accommodated in the small screen of mobile phone. Second thing to remember is the content of the website. Mobile users mostly avoid scrolling up and down; hence, important content and words must be placed in a way that users do not have to scroll much. Thirdly, website designer must ensure that website does not contain heavy data which can cost user precious time. Otherwise, user will briskly switch to other website which sounds more convenient. Myriad lucrative business opportunities have been created since the advent of mobile websites. New businesses as well as established businesses are also catering to this new medium to create a niche. These websites have certainly done quite a good few things to business world. 1) Accessibility: carrying and using a computer everywhere is not possible; but, accessibility to websites through mobiles has enabled them to do so. It is indeed a blessing for the people who are involved in business which are quite fickle; for instance, stock market business. 2) Marketing: if your customers are the group of people who connect to internet through mobiles. Communicating with them and updating them with latest developments is easier than ever. 3) Low cost: businesses that cannot afford to earmark big money for marketing can market their business through internet as sending bulk messages and emails does not cost much.
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Mobile phone websites, mobile web development,
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