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Los Angeles, CA & Las Vegas, NV (PRWEB) May 16, 2012 Mnet has today announced the rollout of its new content everywhereinitiative that will bring lifestyle programming inspired by Asianpop culture to the U.S. in the form of video, digital, experientialand social media. This will continue to include the leadingtelevision network in this space and concerts featuring some of thebiggest K-pop bands in the world, along with the addition of a newdigital, gaming, mobile and e-commerce platform launching in betalater this year. Mnet will focus on six core areas of interest to American consumersages 12-34: music, television, movies, social, gaming and shopping.These will fall under four key media platforms: Video:Available in 30 DMAs, including eight of the top 10 marketsin the country, the Mnet television channel has tripled its reachsince it was rebranded in 2010 following the acquisition by Koreanmedia powerhouse CJEntertainment& Media, maintaining its statusas the first and leading U.S. network targeting Asian Americans andfans of Asian pop culture in English. Also the first U.S.television property by CJ a company with a long history of successin media, including as a founding investor in Dreamworks SKG Mnethas carriage with most major cable operators as well as VerizonsFIOS platform, and is making a TV Everywhere solution available toaffiliate partners immediately. The network continues to premiere new original programming producedin the U.S. and from major entertainment cities worldwide with newcontent launching throughout 2012. Also, it has today announcedthat it has acquired the rights to air more than 30 hit movies anddramas from CJ, including some of the biggest hits in Korea, suchas Im a Cyborg but Thats Okay from director Chan-wook Park (Oldboy,Sympathy for Lady Vengeance) and 2011s biggest box office surpriseSunny. Digital Launching in beta in June 2012, Mnet plans to make its TVprogramming, as well as exclusive digital content, available via aseries of unique mobile and online products, including Web, WAP,smartphone and tablet applications, as well as gaming. Experiential The M Live concert series from Mnet parent company CJEntertainment & Mediabrings the best music from the explodingK-pop genre to the U.S. Concerts held under the M Live banner thusfar have will featured CNBLUE, Drunken Tiger, Dynamic Duo, FTIsland and Simon D. Additionally, for the first time, Mnet willproduce the Short Notice Film Festival this summer at the CVG Theatre in Los Angeles. Social In coordination with all of the above, Mnet will beleveraging its growing social media presence in order to ensureclose interaction with its loyal audience via Facebook, Twitter andintegration of these and other social media into all programming. Additionally, in advance of the companys panel at the 3AFs 2012 Asian Marketing & Advertising Summit , Mnet today unveiled initial data from a recent research studyconducted by BrandIQ, a leading brand strategy, marketing researchand innovation firm based in Los Angeles. The first of its kind,the study includes the largest sample to date of Asian Americans,looking at this upscale, growing demographic, and its mediaconsumption habits and other consumer preferences. Millennials are driving a significant change in the way we consumecontent: everywhere and anywhere, said Mnets acting CEO andPresident Ted Kim. A key force for this change is young AsianAmericans, fast-growing and early-adopters of new technologies,with new research showing that 2/3 own a smart phone vs. theNielsen-reported 38% in the total U.S.As we understand more andmore about our audience, we are able to refine our overall visionas a company committed to bringing the best content to fans ofAsian pop culture via our TV, digital and all media platforms. Among the insights brought to light by the BrandIQ research includethe fact that, regardless of ethnicity or acculturation level, 96percent of Asian Americans consume English media, and that 46% ofAsian Americansassociate with Asian Americans of differentethnicities or heritage, not just their own heritage/country oforigin; particularly thosebetween 18 to 24 years of age. There is also a large group within the highly acculturated groupthat is interested in viewing and listening to an array of otherAsian media beyond their ethnic background. says Mike Murphy, CEO,BrandIQ ( www.brandiq.biz ). Additionally, younger 18 to 24 year olds are more active online andlike shows that they can share or discuss with their friends. Moredata will be unveiled in the weeks and months to come. About Mnet Mnet () is a youth entertainment brand for all things Asian cool. It usesvideo, digital, experiential and social media to reach Millennialswith lifestyle content inspired by Asian pop culture andentertainment. This includes the first and leading 24/7English-language television network in the U.S. targeting fans ofK-pop music, anime and other genres of entertainment growing inpopularity throughout Asia and around the world. Anadvertiser-supported network distributed in over 30 DMAs throughComcast Cable, Time Warner cable, FIOS TV, Cox cable, CharterCommunications and via TV Everywhere Mnet is the first U.S.television property of CJ Entertainment &Media Group, Asiasleading vertically-integrated entertainment company and a unit ofCJ Corporation. Mnet is headquartered in Los Angeles, can be foundon and on Twitter @ MnetLA. Read the full story at releases/Mnet/Content_Everywhere/prweb9515422.htm . We are high quality suppliers, our products such as Rfid Smart Tags , Rfid Smart Labels for oversee buyer. To know more, please visits Rfid Inlays.
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