|
In the article marketing world, one of the most common reasons why articles are declined by publishers is because they are "promotional". "Promotional" means that the title or article body is in some way sales oriented for the authors own products, business, or services. Articles that try to draw readers to the author's website can also be considered promotional. Publishers don't like promotional articles, and neither do readers. No one wants to feel like they're reading a sales pitch. Trying to sell directly to the reader through the article is a surefire way to turn them away. When you're submitting an article, the place where it's safe to toot your own horn and write about your own business is in the resource box (sometimes called the "signature line" or "author bio"). Normally when you're thinking of article topics you'll think about your general topic (such as Life Coaching, Web Design, Dentistry, Swimming, or whatever), and then you would put yourself in your readers shoes and think of questions they would have about your general niche. Then, you would write articles that answer those questions. But what happens when your business is a product based website? When your business is selling a particular item, the tendency is to want to write articles that highlight the benefits of that particular product. The temptation is to try to sell the product in the article. But when you write an article about your own product, you're actually creating a promotional article that will likely be declined by most publishers. How do you get around that? The trick is not to write about your own product. Instead, write about your general niche. Let's look at an example: Let's say that you're a chocolatier and you have your own line of chocolates which you sell online. Instead of writing about why your chocolates are better than all the rest, you need to write about the topic of chocolate in general. For example, people may be wondering the following questions about chocolate: *Is white chocolate really chocolate? *What makes a high quality chocolate? *How is chocolate made? You see these questions are on the topic of "chocolate", but they do not refer back to the author's specific product. When writing these articles, the author will also not mention his or her chocolate brand, the website, or anything that smacks of a sales pitch for the author's own product. Instead, the article will be more general (but still on topic and still helpful to readers), and then the resource box will tell about the author, the product and give a link to the website. That is how someone with a product based business can write articles that are not promotional. Writing articles for product based businesses and websites requires some restraint, but it's worth it in terms of getting articles republished and also holding the interest of readers. If it's just killing you not to be able to talk about your product in your article, remember that with article marketing you will always have the chance to talk about your product...in the resource box. Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog posts now.
Related Articles -
Submitting, articles, to, publishers,
| 
