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In the world of business, brand and reputation are everything, and your business image is a key part of that. Maintaining the right image takes effort, and almost everything that you do reflects upon your business image. One area where it is important to keep up the proper image is in any communication with customers or potential customers. Oftentimes, you will deal with customers and potential customers at arm’s length, by means of letters, pamphlets, postcards and other printed material. Letterhead printing is an important service that your business will need, and at festive times of the year you might need to print postcards and other greetings. As the common saying goes, first impressions count for much. And often, the first impression that someone forms about your business will be through your letterhead. Your letterhead must therefore be professionally designed and reflect the image of your business that you would want people to form. Your letterhead should contain all of the important information about your business, such as the address of its offices, contact information, and name. Without this information, people who are interested in the products or services you offer might not know how to get in touch with you. If your business has a logo, that should be incorporated into your letterhead as well. Most businesses have a logo and a slogan that are meant to represent the business and its aims. These should feature prominently in your letterhead, and also guide the design of your letterhead. This is because having a letterhead that is not compatible with your logo does not create a good first impression, instead making things seem messy and disorganized. The design cues for the rest of your letterhead should be drawn from your logo. Most important are the color scheme and typeface. If your logo uses particular colors, then the rest of your letterhead should use either the same colors, or colors that are closely compatible. The typeface that you use should also be chosen to represent your business. Different typefaces give different impressions, and you would not want to use a typeface that gives people the impression of an uncaring organization or something less than professional. The type of paper that your letterhead is printed on will also affect the impression that people form of your business. Most companies use different types of paper for different types of communication. A formal letter to another business, for example, might be printed on heavier paper to give a more formal feel. A letter to customers, on the other hand, would probably be printed on regular paper because of the need to send out many such letters and the prohibitive cost of printing so many letters on heavier paper. Your letterhead forms part of the face that your business presents to the outside world, so you need to engage the best letterhead printing services to ensure that you are putting your best foot forward. You should also select a versatile printing service, one that will not only be able to print your letterhead, but also print postcards and other materials as might become necessary over the course of business. This will make things much more convenient for you. Resource Box: Whether you are looking for Letterhead Printing services, or simply want to Print Postcards , BlockbusterPrint.com provides only the best products and service!
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