In business, making yourself look as professional as possible must be a top priority. Not having your own letterhead or not using custom envelopes can make you seem less professional than you likely already are. Custom envelopes in particular make a bold statement about how you run your business: professionally and without question a step above your competitors. |
So how else do they make you look good? For one thing, custom envelopes show that you have enough capital to invest in something that you know will make you look better. The costs for custom envelopes are not significant, but they prove to customers that you know what matters. Professionalism of course is a priority, but so are aesthetics. Having a professionally made custom envelope arrive in their mailboxes can signal that you mean business.
Custom envelopes also make it much more likely that customers will open your letter. Try to recall the last time you received something in the mail from another company. Did it come in a custom envelope? If not, did you throw it away, thinking that it probably was junk mail or something you would not want anyway? Now think about how customers will perceive the letter you send them in the mail. If the letter is not encased in a custom envelope, they may throw it away, and you will not get a chance to reach your intended audience.
Utilizing custom envelopes also shows that you have arrived as a business. Large corporate businesses and small professional businesses alike that have established reputations and significant client bases use these envelopes, so you should too. It will make you look so much better than your competition, whether or not they use these envelopes too. Plus, having a custom envelope gives you another chance to showcase your logo or company name ... only in a more professional manner than having to handwrite it yourself.
As previously mentioned, custom envelopes are not that expensive, though it does depend on how many envelopes you order and where you order them. Find trusted providers that are known for offering affordable solutions using top-quality envelope stock. Read customer reviews, see which clients these businesses have and speak with a representative at each company you are contemplating to nail down the best custom envelope provider and solution for your own business. Once you get the right product, your mailings will go to the top of recipients' stacks because they will look fantastic.
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