The popularity of email newsletters (or enewsletters, as they are more commonly called) is on the rise, with many businesses finding it a great way to communicate with their clients and customers. There is, however, an art to creating an enewsletter that succeeds in being opened and read by recipients. If you have been thinking about begin an enews campaign for your business, you really should be employing the services of a website design company to help you put a template together.
Before you can begin sending out your enewsletter, however, you will need to put together a list of subscribers. The best way to do this is by posting a call to action on your website, so get your web design company on the case. The most important thing to understand about calls to action is that you don’t need to ask for too much information – you’re only trying to send them an email, after all. In this case, all you really need is the customer or client’s email address. At most, you can ask for their name, too.
Somewhere on your home page, you should get your web design company to add a subscribe section. Make sure that the call to action is clear – say something along the lines of “Want to hear about our specials before everyone else? Sign up to our enewsletter to get information as it happens!” followed by a field for the subscriber to add their email address and, perhaps, their name.
Once you have got some subscribers, it’s time to get your web design company to put your first enewsletter together. Some people like to make their enewsletters feel like a website, complete with links at the top to take users to the real website. Another approach that you could take is to make your enewsletter look more like a magazine page. The colour and images will be easily scanned by your subscribers and is highly effective in grabbing their attention. For a more personal touch, put a photograph of the writer at the top of each email.
So, when should you send your enewsletter out? Most people recommend sending out emails on a Tuesday, as people are too stressed to pay much attention on a Monday and, as the week goes on, they’re likely to just forget about it over the weekend. If you have any concerns about when you should be sending your enewsletters out, your web design company will be happy to offer you the advice you need.
Zeemo is a Web Design Melbourne based company offering web services like web development Melbourne, internet marketing and SEO services that has been producing quality and custom designed websites for the past ten years. Check out our portfolio to see what our web designers in Melbourne can do for your business.
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