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Ghost Writing - The Power Of Getting It Wrong by Aaron Edwards
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Ghost Writing - The Power Of Getting It Wrong |
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Education
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As a solo entrepreneur, I've always looked to Henry Ford as a role model. He made cars affordable for every American. This happened because he broke down the process of building a car into small, easily-teachable steps. Ghost writing is one of the things I do, and I've noticed that the Henry Ford principle applies to writing a book. You need an assembly line and interchangeable parts. Most ghost writers charge more money than the average business owner can afford. The result: most business owners write their own books (badly), or just learn to live without having a book. I'm convinced that it doesn't have to be this way. The key to solving the problem: rely on getting it wrong, rather than getting it right. The old model of ghost writing relied on the writer to get it right. The old model relied on the ghost writer to have sharp listening skills, and to pick up on subtleties that the author didn't think to mention. Ghost writers who learned this art have been successful in their businesses. Unfortunately, most writers don't get it right. Learning to get it right takes time and effort. Learning to get it right is expensive. Getting it wrong, on the other hand, is cheap. Anybody can get it wrong. But how does this add value to the process of writing a book? Simple. Suppose you're looking to publish a book about raising a special-needs child, and you're frustrated that most people don't get what it's like to be in your shoes. Your ghost writer probably doesn't get it, either, unless you hire a writer who's in your situation. You share your story, and the writer writes something based on the initial interview. You see that the writer doesn't get it. You are then forced to clarify your message. This process repeats until you feel that the writer has finally gotten it. And that's the value of getting it wrong. Once you see what it takes to get the writer over the hump, you understand what's necessary to convey your message in a book. Working with a ghost writer who's skilled in getting it wrong, you can gain invaluable insight into what's stopping people from getting the heart of your message. This isn't just about ghost writing, of course; this applies to just about anything. The next time you hear yourself complaining that somebody "just doesn't get it," ask yourself: what aren't they getting? And what are you saying that has them not get it? By getting it wrong, they're doing you a favor. Just an alternative point of view to consider. essays for sale
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