A logo design cost is one of those things where you truly never know an average. So many different people can design a logo, from a corporate marketing agency to a small boutique graphic design firm to an individual looking to branch out into logo design. Thus, there are many factors that ultimately affect the cost you will be charged to have someone create a corporate logo for you. |
The experience level of the designer is probably the No. 1 factor affecting the logo design cost. If someone has just graduated from college with a graphic design degree or has completed only internships and has no real-world experience, the logo design cost should be considerably low. Conversely, an exceptionally experienced graphic designer will charge considerably more for services because she has designed dozens ... if not many more ... of logos for other clients over the years.
Whether a designer operates independently or as part of a corporate team is another factor affecting logo design cost. An individual consultant probably will charge less for services rendered. This could possibly be because the individual is looking to gain more experience and exposure and therefore is willing to charge less for services in order to gain that exposure. Or it could be that just one person is working on your logo, not an entire team who must be paid.
A corporate team or entity may charge more simply because protocols and practices already have been established and set forth by the company. The logo design cost additionally may be wrapped together in a larger package of design services, leading to a higher amount. Most corporate graphic design firms will offer to do more than just create a logo design for you. They will want to help you market it, but this will cost you more obviously.
However, for companies that do offer logo designs and nothing more, charges can sometimes be the same as those for individual consultants. Discounts can be offered, deals can be made and other factors can be taken into consideration when determining the ultimate logo design cost. Nothing is truly set in stone here regarding logo design cost, especially considering that the logo design will go back and forth between you as your company's representative and the graphic design firm designing the logo throughout the decision-making process. Costs may go up if you are pickier than most and keep returning the logo asking for more changes.
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