Email marketing is the use of emails in sending messages that are aimed at promoting the sales of goods and services. This is done by sending advertisements, business proposals or requests. To increase chances of getting responses, the emails are not only sent to existing clients of the business or company since there could be some potential clients who are just waiting for the release of your latest item before they can establish a solid relationship with you. |
This mode of marketing has some goals. For example, it can be used to strengthen the relationship between existing customers and the company. Through this medium, the company can inform their clients about any special promotions that have been made to boost sales. Sending emails to several people is also a vital way of bringing back old customers. An item that needs to be sold within the shortest possible time can be done through this means. Currently, firms in the US spend over $1.5 billion on this.
There are different ways of doing this. Examples include email newsletters, transactional emails and direct emails. The newsletters are sent periodically. For example, they can be sent weekly, bi weekly or monthly. The main aim of sending newsletters is to keep the customers for a very long time.
Transactional emails are sent to people based on the action they took when they visited the company. They are more specific and usually tend to persuade the prospective client to complete his action. Since transactional emails speak about the clients' specific needs; they make greater impact than the newsletters.
Email marketing has a lot of benefits. It is one of the most successful ways of selling goods and services through the internet. In addition, it is an easy way of reaching millions of people at the same time. Moreover, it is among the cheapest means of promoting sales.
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