A huge number of innovative solutions have been added to the field of online marketing, because of which all marketers are being forced to upgrade their services from time to time. Let's not forget here, that the introduction of mobile solutions as marketing tools has further improved the chances of these businesses in reaching out to large sections of the market. At this juncture, it is important to keep your brand marketing strategy updated through the use of some of the latest mobile solutions that are available to businesses. Here, is a quick look at three mobile web apps that must be a part of your web based marketing strategies. Although targeted at the mobile audience, these apps work wonders in generating a positive impression around your brand in the physical market, both local and global. Shopping Carts : When Amazon and FlipKart started generating revenue streams for small businesses, the marketing fraternity woke up to the fact that shopping carts are practical and fun ways of attracting customer attention. Very soon websites started experimenting with the approach by creating web based solutions that allowed online users to purchase directly from their websites. Although this got a mixed reaction, the use of mobile shopping carts solutions brought in a new perspective to the whole scenario. It was found that shopping cart applications generated for different mobile platforms have been able to get a lot more market attention than web based applications have, thereby, increasing the importance of mobile marketing as a revenue generation avenue for businesses. Games : You could be a company that is into ready-made garment retail, but that should not stop you from exploring the different possibilities of mobile marketing, specially when you are sure of generating revenue as well as improving the overall brand awareness. Mobile games are one of the hottest products in the market these days. Businesses, which are far from being related to creating gaming solutions, are making a few quick bucks by launching gaming applications for specific platforms. Therefore, whether for the Android platform or for the iPhone platform, a personalized gaming application must be on your cards in mobile marketing. Mobile Booking : This practice has been around for quite some time, but the need to upgrade features and convenience features has led to introduction of new and highly interactive solutions in this respect. Today, mobile booking applications incorporate QR codes and discount vouchers for users, who can easily enjoy rare deals through specific entries in the contests and purchases released through the app. The highly interactive interface allows businesses relate to their customers and make them enthusiastic about buying products from their house through the app. Author Bio : Anthony Weiner is a prolific writer in the field of web development with sound technical know-how in the field of mobile web apps development.
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