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A recent survey predicts that by the year 2013, there will be more mobile phones than the number of people in the world. Mobile web developers need to cater to the ever –growing market of mobile internet users. From the technical and design perspective, no new concepts should be adopted while designing the mobile web, though it is important to adopt a new approach while designing a mobile version website. The mobile web sites should possess the same functionality as the regular website but should also not compromise the internet experience of mobile users. For the best user experience, a mobile web developer should consider some critical factors while implementing a successful web development project. With the number of mobile players in the mobile market, mobile devices vary in the operating systems, user interfaces and also screen sizes. The limitations of various mobile platforms in terms of browsing and download ability should be ascertained. Various popular mobile platforms, for which the mobile website is to be optimized, should be identified. The key to a successful mobile version is simplification. To ensure a positive user experience, the optimized mobile portal should be easily downloadable and navigable. The mobile web version should be free from complex images and flash presentations that even reduce your search engine rankings. After the identification of mobile platforms and operating systems ,for which you plan to optimize the mobile version, use clear codes that are as clean and as minimalistic as possible. Depending upon the type of mobile device the users are using, the mobile version should offer a revert back option to the standard website that provides the detailed information. Mobile websites have restrictions with respect to content and functionality. A revert back option gives them the opportunity to know the details about various products and services. While developing a website for the mobile web, a theme different from the regular website should be followed. Any unnecessary pop-up windows should be avoided. Before developing a mobile version one need to identify sources of traffic to the website with the help of Google Analytics. This helps you decide upon the devices to use when testing the website design. Search engines penalize for same content on so many web pages. A mobile version should be different from your standard website. Designing for the mobile web also requires certain add – on features that allow the mobile user to take immediate action for purchase by click to call or e-mail. Providing location maps for geographical location are also helpful in generating greater business leads. Development of mobile version also requires testing from time to time on various mobile platforms and devices that allow you to see as to how your mobile site looks to different visitors. Mobile emulator’s help you find out different mobile phones vary screen sizes and resolutions and also test out touch and keypad mobile devices. Optimization of mobile versions is necessary for a positive mobile user experience. Mobile web developers should keep in mind the content, navigation, download ability, mobile platforms, operating systems and other add – on features for success of the mobile version. Checking Google analytics data and testing your mobile website version on mobile emulators are also critical for a great user experience
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