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Have You Had the Eyesight to Find the Value of Stones? by Vicky Smith
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Have You Had the Eyesight to Find the Value of Stones? |
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Business
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Several years ago, American Karen visited Superior Lake at night and took a walk there. Suddenly, a burst of noise came from the nearby, Karen walked forward and saw two groups of beggars fighting for lands. After a while, the war between the beggars upgraded and they began to pick up stones on the beach and threw each other. When Kate decided to leave this ledge, a cobblestone like an egg tumbled to him suddenly. Under the shinning of the neon lights, Kate was pleasantly surprised to find the stone was colorful, so he bent over and picked it up. After returning to the hotel, Kate took this stone out of his clothes and observed it carefully. This was a lovely pebble stone, the smooth surface of it was filled with colorful stripes. As a sharp businessman, Karen looked at it in his hand and suddenly an idea of making a fortune appeared in his brain. In the next morning, Karen got up early and checked the beach. When he excitedly saw lots of beautiful stones, he immediately carried out his bold plan immediately. He found people to customize a set of exquisite and beautiful caskets and put straws under every casket. Then he put the cobblestones inside them and named them “pet rock”. In order to attract people, Kate also specially published a book about the advertisement and said that the pet stone was the most idea partner, and we don’t need to feed it or muck out. It wasn’t sloppy like dogs or stubborn like cats. When the American’s most ceremonious festival--Chiristmas Day was coming, Karen advertised his pet rocks to the market, and every piece was 5 dollars. As a consequence, this fancy knickknack immediately drew many people’s curiosity and then became one of the most popular gifts in America. Of course, the result was matter-of-course. At that year, Karen spent 4 months earning over 1.4 million dollars, which was a great success in his career. After reading his story, we have learnt an important lesson: Some people regard a stone as the tool to fight, but some people take it as the shinning golden egg. It seems that people are lack of eyesight and wise brains instead of wealth and opportunity. As a seasoned E-platform of promoting stone industry, our overall product marketing system is based with the target that to assist stone enterprises to extend their overseas markets and upgrade their brands freely stonebtb.
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