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Are links necessary after Panda and Penguin updates? Google Panda and Penguin are updates on Google’s algorithm in 2011 and 2012, respectively. Both were released with the aim to remove “thin sites” from the top of search results. The most visible effect is that news websites, social networking sites and other informative sites gained higher rankings while websites with excessive advertising sank down. Most website owners and SEO masters were also scared by the emails from Google requesting them to remove unnatural linking or their websites will be de-indexed. This is why many people ask if link building, which has been a big part of many SEO campaigns, is still essential after the Panda and Penguin updates. Your Links May Be the Reason You’re Negatively Affected Interestingly, links are the reason why many sites were negatively affected by Penguin and Panda updates. Many sites used to have low quality backlinks. Some are even involved in a link pyramid. Others have a hidden link or more, which are associated to black hat SEO. There are also websites with a backlink that is not even relevant to the page’s content or the site in general. This is why Penguin and Panda updates are also considered to have changed the standards of link building. Websites that got thousands of backlinks for only $5 are unlikely to be in the top search results after the updates to the search engine ranking algorithm of Google. Websites no longer get a link to just any site. There must be relevance in order for the links to be considered as quality links. This is why guest blogging are now avoided especially if the outbound link has no relevance to the blog and niche. Patterns of linking can also easily determined by the artificial intelligence used in Panda and Penguin. The use of different anchor texts is also recommended after the updates. Link Is Still Necessary Are links necessary after Panda and Penguin updates? A short answer. Yes, links are still necessary after the Penguin and Panda updates. However, link building now emphasizes the need for relevance and information. Websites are now required to provide contents not for the search engines but for the Internet users. We also need to beware of the sites we will use for link building. You probably know how Google attacked a blog network. It did not only de-index the blog sites. Every link coming from the blogs had no use since the Penguin update. This had a minor effect on the search engine ranking of websites to where the blogs link. It Is No Longer About Linking One of the biggest changes since the Panda and Penguin updates SEO is no longer about links. They are still necessary but there is also need to work on the page layout and load time. They may help you be found by Internet users but search engines prefer websites that are usable and helpful to users. Many websites also started working on their social signals. While links will still help you get transferred visits, the Penguin and Panda updates made website owners give attention to their website’s content and usability. If you are looking for information on panda and penguin updates, click on the link. Or you can visit http://www.neutimes.com/ for more information!
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