Sega Sammy has posted declined revenues and profits for the full2011 fiscal year, due in part to weak demand in the home video gameindustry, while the company has said it will combat this declinewith further focus on digital and mobile games. The company's Consumer Business, which houses its video gamebusiness, as well as its toy sales and animated films divisions,was the only business in the company to see losses for the fullyear. Video game sales were particularly weak in the U.S. and Europe,said the company, and overall software sales fell to 17.2 millioncopies from 18.7 million year-over-year. Sales in Japan and Europeactually increased year-over-year, while game sales in the U.S.declined to 6.1 million compared to 7.8 million in the previousyear.
The company provided sales figures for a number of its key releasesduring the last fiscal year. Mario & Sonic at the London 2012 Olympic Games for Nintendo Wii and 3DS sold 3.28 million copies in total, while Sonic Generations sold 1.85 million units across PS3, Xbox 360, PC and 3DS. Elsewhere, Virtua Tennis for PS3, Xbox 360, Wii, PS Vita and PC sold 1.04 million units, Football Manager 2012 sold 710,000 units on PC and PSP, and Yakuza: Dead Souls for PS3 sold 550,000 units. Sega saw the most success on the Nintendo Wii, for which it sold3.05 million units during the fiscal year, compared to 2.45 millionon PS3, 1.79 million on 3DS and 1.54 million on Xbox 360.
In comparison, during the current fiscal year Sega estimates thatit will sell 2.43 million copies of 12 new PS3 software titles,1.54 million units of 7 new Xbox 360 titles, and only 380,000copies of 3 new 3DS titles. The company does not plan to releaseany new Wii or DS games during this fiscal year. Looking to the PS Vita, Sega estimates that it will see 600,000software units sold across 8 new Vita titles. While the company's console games business is declining, itsdigital and mobile game sales are exceeding expectations.
Inparticular, its smartphone game Kingdom Conquest has surpassed 2.5 million downloads thanks in part to the releaseof an Android version in December 2011. As a result, Sega says it is adapting its business to this socialand smartphone gaming environment, while also focusing on digitalPC games going into this fiscal year. As part of this shift, the company outlined plans to split its SegaCorporation subsidiary and separate its game development from itsInternet services business. A new subsidiary, Sega Networks, willbe established on July 2, 2012, with Haruki Satomi as president andCEO.
Sega Networks will focus on the planning, development and design ofonline products for the company, while Sega Corporation willcontinue to focus on the development of console games. Looking to Sega's Pachinko business, despite uncertaintysurrounding the aftermath of the Great East Japan Earthquake andfloods in Thailand, the division still recorded increased operatingincome of 71.0 billion yen ($889.5 million), up 10.6 percentyear-over-year. For the fiscal year ended March 31, 2012, Sega Sammy's ConsumerBusiness saw revenues of 85.6 billion yen ($1.1 billion), down 3.6percent compared to 88.8 billion yen ($1.1 billion) year-over-year.Breaking this down, the company's packaged and digital gamesbusiness made 66.4 billion yen ($831.9 million) in revenue, down1.0 percent compared to 67.1 billion yen ($840.6 million)year-over-year. In terms of losses, the Consumer Business recorded operating lossesof 15.1 billion yen ($189.2 million), compared to operating incomeof 1.9 billion yen ($23.8 million) in the previous fiscal year.
Overall, Sega Sammy posted revenues of 395.5 billion yen ($4.96billion), down 0.3 percent from 396.7 billion yen ($4.97 billion)year-over-year, and profits of 21.8 billion yen ($273.1 million),down 47.4 percent compared to 41.5 billion yen ($519.9 million)year-over-year. Looking to the current fiscal year, the company predicts full yearrevenue of 470.0 million yen ($5.9 million), up 18.8 percentyear-over-year, and profits of 40.0 billion yen ($501.1 million),up 83.5 percent year-over-year. Related news: Sega West CEO Mike Hayes leaving the company this summer Sega cancels games, plans layoffs Phantasy Star Online 2 is free-to-play, coming to smartphones. I am an expert from Optical Drives, usually analyzes all kind of industries situation, such as glass vanity basin , bay window replacement.
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