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Huh? Have you ever listened to WII-FM, that famous radio station that everybody is always listening to, 24 hours a day? Of course, I'm talking about the famous, "What's In It For Me," station. This was first pointed out by Dale Carnegie in one of his early books. The point is that despite how outgoing and concerned with the welfare of others most of us pretend to be, we are usually looking out for number one. I've heard some writers describe even Mother Theresa as being ultimately selfish. After all, she did have her own reasons for doing whatever it was she chose to do with her life. This is also one of the fundamental assumptions in most schools of Economics. Everybody is always trying to get their own needs met. Adam Smith pointed out that because we are selfish, and we want money, we build things for other people. Not because we care about other people, but because we care about the money that's in their pockets. If we build something they want, they'll give us their money. Everybody's a winner. With that in mind, it's easy to see why you should present whatever offer you've got in terms of how it can help the person reading your sales page. Sadly, many people ignore this advice. They go on and on about how special their manufacturing process is, or why their product is so unique, or their own individual story of how they created their product. The bottom line is that most people don't care about any of that stuff. When we go shopping for a widget, we only care about how that widget is going to help satisfy our own desires. While it's nice that your widget factory only employs local people and uses one hundred percent recyclable materials, that really doesn't impact whether or not that widget is going to satisfy out widget needs. The obvious moral of the story, then, is to take whatever product or service you've got, and tell its story in terms of how it's going to help your customer. Leave your own beliefs, thoughts and assumptions out of the picture. Put your ego aside for a moment. Let's consider an imaginary weight loss product. Consider the first pitch: We've spent hundreds of thousands of dollars and countless hours of time researching this product. This has been our passion for the past five years. We ate, drank, breathed and slept with only this product on our minds. That's how dedicated we are. Sounds good, but it doesn't tell you anything about the product itself, or what it can do for me. Still, this may work for a lot of people. Now consider the second pitch: This product makes it easy to lose weight. Whatever your reasons are, you'll be slimming down in no time. It requires no will power, no strange eating habits, and no back breaking exercises. Just use this product once a day, and the weight will magically fall off. Of course, if you aren't completely satisfied, we offer a full, six month, no questions asked, money back guarantee. You can even keep the product. Because this product works so good, it's got less than a 0.1% refund rate. The second one sounds a lot better, because it speaks directly to the customer's wants and needs. Try this, and see what happens. For a powerfully persuasive sales page that will guarantee you more sales, come on by and see what we can do for you. You'll get a guaranteed sales page that will dramatically improve your conversions.
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sales, online sales, nlp, nlp copywriting, covert persuasion, covert hypnosis,
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