If you are still using plain text messages to inform your web visitors about your latest products and services, then transforming this campaign into possible sales will not be that easy. To make your marketing campaign effective, a visually appealing newsletter with convincing content and creative presentation are essential elements you will have to produce. While this integrated idea my sound impossible using plain text editor, with HTML email however, building one is possible. |
HTML emails is an excellent way to disseminate product information and update thanks to its subset integration support and somatic capabilities which plain text editors are not known to have. It is a powerful mailing platform that offers a wide range of graphic support. In addition, integrating special characters such as bullets, subheadings, and emphasized texts are also available making it far better to use than a plain text editor.
Integrating HTML in your newsletter definitely offers lots of advantages especially if planned out carefully. But as perfect as this may seem, it is still prone to failures. To avoid encountering any of these problems, listed below are a few tips to remember:
A sloppy coded newsletter will only end up in the spam folder. Most mail filters consider an electronic mail as spam if it carries too much sloppy code especially copy pasted content from a word document. If you are going to a graphical newsletter, makes sure to invest enough time in coding its content before finally sending it out.
Make sure to have an expert around. Coding emails can be a lot harder than normal web pages. You cannot just randomly code a newsletter anyway you like. It has to be appealing enough for filters to accept. If this is your first time building graphical newsletter, then getting help from an expert is definitely required.
Use the right HTML email template according to where you will be sending it. Some website providers usually block specific elements to make it easier for the recipient to read the content of the message. It is one reason why it is important to keep your code simple. By understanding how a website has geared its filters, you will be able to know how to avoid getting your contents blocked.
Mad Mimi is the easiest way to newsletter templates, create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. (https://madmimi.com)
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