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Urthecast goes head-to-head with mobile innovators in china'sg-startup challenge by icdenta icdenta





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Urthecast goes head-to-head with mobile innovators in china'sg-startup challenge by
Article Posted: 11/21/2012
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Articles Written: 1096
Word Count: 587
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Urthecast goes head-to-head with mobile innovators in china'sg-startup challenge


 
Business,Business News,Business Opportunities
Vancouver, BC (PRWEB) May 14, 2012 UrtheCast emerged onto the technology scene in December of 2010with a singular vision: to offer the world an interactive internetplatform of high-definition (HD) video footage of Earth videofootage to be streamed in near real-time from the InternationalSpace Station, for free. Last week, UrtheCast's Co-Founder andExecutive Vice-President, Wade Larson, flew to Beijing, China, topresent UrtheCast's case study in competition for top spot at thisyear's G-Startup challenge.Up against some of the most innovativestartups in mobile technology, UrtheCast poised itself to catch theeyes and minds of industry leaders and investors. "The Fire Pitch portion of the challenge was especially unique. Weonly had three minutes to explain a project that's ultimately goingto change the way we view the world it wasn't easy, but we emergedas the winners of that round," explains UrtheCast's Co-Founder,Wade Larson. As a part of the Global Mobile Internet Conference (GMIC), the FirePitch challenge included 20 mobile internet companies, the winnerfrom which UrtheCast went on to join the twelve pre-selectedfinalists.

Each finalist pitched their case study in three minutesto a panel of top venture capitalists and angel investors. Thoseleft standing entered the final round of the G-Startup challenge; acompetition that received initial applications from 100 startups in19 countries. This final stage of the challenge saw contestantsexhibit their final case study in a time frame of ten-minutes. While presenting, UrtheCast kept the spotlight firmly held on itsground-breaking goal: to change the way we view the world bycreating a new community platform. "Though we didn't win in the final round of the challenge, wereceived an overwhelming reaction from attendees.

The impact wemade here with individuals was just as rewarding as winning wouldhave been. It's clear that UrtheCast speaks to people on a personallevel. You've got to love that," says Larson. Once the UrtheCast cameras are turned on, image data will beoffered by means of a consumer-centric website. This platform willbe open-source, allowing users to create applications for sale onthe UrtheCast website and on smartphones.

As the Space Stationpasses over a particular geographic location, video data andimagery will be collected of that area, thereby providing theopportunity for awareness of current events across the globe. Asanother layer of interactivity, users will be able to track theSpace Station along its orbital path and plan events on the daysthe Station passes over their city. As a Canadian-based international startup with key relationshipswith RSC Energia, Rutherford Appleton Labs, and McDonald,Dettweiler, and Associates (MDA) UrtheCast is committed to thetelling the stories of the Earth and her inhabitants. UrtheCastcameras will bring you this story, after their scheduled launchaboard the Russian Soyuz Mission. The beta version of UrtheCastsinteractive platform will be made available this summer, 2012.

For a chance to become one of our beta testers, please visit urthecast.com . About UrtheCast UrtheCast (pronounced EarthCast) is a company created around aunique vision: to provide the worlds first live HD video feed ofEarth from space. Working with world-class partners, and inexclusive relationship with renown Russian aerospace giant RSCEnergia, UrtheCast is building, launching, installing, andoperating two cameras on the Russian segment of the InternationalSpace Station. Video data of Earth collected by the cameras will bedownlinked to ground stations around the planet, then displayed innear-realtime on the UrtheCast web platform, or distributeddirectly to exclusive partners and customers. For further information and interviews, please contact:.

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