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Nowadays we must all have a wide and lucrative skillset. It is not enough simply for designers to be skilled in Photoshop and CSS – Design is about solving problems and balancing the requirements of various stakeholders. A head designer will also have to get the most out of her team. This requires communication, negotiation and leadership skills. But just what will lead to creating the most suitable user interface design? Empathy When leading a team that is creating a product or service, the main focus should always be on the user. If a designer is drafting a user interface design, she must always consider what problem she will be solving for the user. This can be analyzed by facilitating a focus group for the user. In any focus group, it is paramount that the opinions of all group members are expressed and that the facilitator of the session stays as neutral as possible. To ensure the feedback is of a good quality. Creativity With user feedback, a designer also has to push the boundaries of what is possible to create a great and useful user interface design. An inspiring head designer will hold brainstorming sessions where no ideas are excluded. This can encourage team members to put ideas forward. Initially, designers should not consider what is practically possible, but instead should look at the various opportunities for their UI designs. Negotiation Balancing the needs of a team and other stakeholders is crucial in product interface design. When it comes to discussing product ideas with others, it can be useful to show visual material of how the UI will look. To invite criticism and suggestions, it can be beneficial to show a low-fidelity prototype of the UI. It can also be helpful to let the stakeholder sketch out suggestions, so the rest of the team can be clear about their requirements. Communication In design, “less is more” – and with language this can be just as valuable. A head designer not only needs to be able to communicate the current state of a project to other team members, she also needs to be able to translate the requirements of others in a way that is understandable for others. A head designer also needs to be able to understand clearly what the goals of the project are and ensure that these are fulfilled in the final design. Conclusion User interface design is a balance between the needs of the user, business stakeholders and visual designers. Creating any UI as part of a team can be challenging, but ultimately the main focus should be on the user. Once a designer is clear about what problem they are solving for the user, they can then begin to motivate their team to find interesting solutions. In demonstrating designs to stakeholders, the head designer must be clear in her communication, using visual aids where possible. While there must be some compromise in any project, it is important that the reasons for this are demonstrated clearly. Ultimately, what is important is that the main goals for the project are reached to create an attractive, user-friendly and business-friendly user interface design. ============== About the Author: ============== Pidoco.com – User Interface Design, Wireframe, Wireframe, Wireframe Software, Interface Design Software, Online Wireframe Tools, User Interface Design, Wireframe Tool, Interface Prototyping, Clickable Wireframes, Usability Testing and Digital Paper Prototyping.
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