There are a lot of things that must be done to have a successful local search marketing campaign. However, there are a few things that are keys to that success. If you spend some time understanding the keys you will know what decision to make any time you are facing a decision to be made concerning the campaign. Local is the #1 Key to Local Search Success The first key that you need to understand is that local is the key to local search success. If you want to rank well locally you need to be local. This means that you not only need to be a brick and mortar store in the local area, but all the signals of your website need to indicate such. Keeping that in mind, think through anything you can that may show the search engines otherwise if not done correctly. For example, your website should be hosted on a local IP address that indicates where you are located. If you are targeting the New York it is not a good idea to have your website hosted in London, for example. Many of the links pointing to your site should also be from other local IP addresses. Consider the phone number and the address of your business and put those on the website. It can be tempting to have the 800 number on the site, which is fine, but make sure you have your local number on the site as well. Also, being mentioned on web pages about local events as a sponsor or something like that can help as well. Content is Still a Large Part of a Local Campaign When you look at your site compared to others do you believe your site deserves to rank number one? Are there other sites that have a lot more useful content than your site? If so, you need to do something about it. However, compare your site to other local sites and you have a more realistic view of what you need to do to be number one. Local search marketing is about not only being local, but making sure you are the best there is out there on the internet in your local area. As long as you incorporate these two keys you are going to find yourself on top of the local results. In addition, you will also find that the algorithm updates that are bound to happen will not impact you in a negative way, but it may impact you in a positive way each time they come. OrangeSoda is an local search marketing company that can help you grow your online business. Be sure to look at our local search marketing to better understand their services. (http://www.orangesoda.com)
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