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Article writing is an important part of your overall internet marketing strategy. It's your chance to show your expertise and drive traffic to your business instead of having to go out and find customers. Customers will find you. However, article writing is only half the equation. To achieve effective article marketing, you need to take certain steps to ensure your campaigns are successful. Article submission will help you in effectively marketing your articles, so you want to pay particular attention to certain aspects of this process so your articles get read, and you get the click in the resource box. Before you submit your articles, there will be three things to do to ensure your success: 1. Write for the search engines, but ultimately, write for your readers. It is important to use the right keywords. Use the wrong keywords, and no one will read your articles because they can't find them. However, search engines will never buy from you. Visitors do. So, although you will want to use the right keywords to help your article get found, make sure your writing is clear and it communicates the message you want to communicate to your readers. 2. Make your major focus your title and resource box. Spend about 80 percent of your time crafting your title. The title is what will get your readers to read your article. The easiest way to do this is to create a swipe file of good article titles you have found, and then use these titles to help you write your titles. Ezine Articles also sends out a list of potential article title ideas, so consider subscribing to their list. This will also help you learn how to create great titles. Your resource box is where you promote your business. Give your readers a reason to want more information and click through to your site. You can do this by offering a free bonus or offer that complements the content of your article. In other words, show your problem in your article content and then offer a solution in the resource box. 3. Proof your article thoroughly. Checking your spelling, grammar, and overall structure of your article is crucial. You don't want to write a great article and then make a lot of basic mistakes that will hurt your credibility. Check your links to make sure they are working. Some sites won't accept your article if the links are broken, so you will have wasted your time submitting your articles. Make sure that your article answers the statement you have made in your title. If it doesn't, then do some rewrites until it does. You want to fulfill the promise your article makes in the title. Otherwise, it could prevent you from getting the click from your resource box. Once your article is ready, then submit it to the top directories. Keep writing good articles and submitting them to the best article directories. This is your key to traffic and sales. Submit your affiliate friendly articles, reviews, and press releases to My Affiliate Friendly Article Directory. It's free. To get my six part ecourse on how to make a six figure income writing, visit my site: Marketing for Writers.
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article submission, article marketing, internet marketing,
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