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London wine fair: commercial wine brands can work in independents by efwegbe erergeer
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London wine fair: commercial wine brands can work in independents |
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Business,Business News,Business Opportunities
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Commercial brands do have a place in independent merchants - butonly if the quality stacks up and prices are competitive. That's the view of a panel of independent merchants, speaking atthe LIWF conference yesterday, in a session chaired by writer andproducer Robert Joseph. "We're open to listing wines that we think justify their place -I'm not about to denigrate brands," said Hal Wilson, managingdirector of Cambridge Wine Merchants. But he added that he was keen to make suppliers and producersunderstand that "we're not just here to be sold to at a highprice", rather that it wants a level playing field withsupermarkets.
Cambridge Wine Merchants runs four retail outlets,and a further four under franchise. Julia Jenkins, who runs Flagship Wines, said: "I tend to avoidoverlap and diverge completely from supermarkets. But if it's goodI'd stock it - the key point for me is that it's got to becompetitive. If it's 2 cheaper in a Waitrose down the road thenall my wines look expensive to the customer." Wilson said that independent wine retailers are now "in a newlandscape" and that he would like to think "there's room for moreprogressive merchants to grow" their estates.
But he said thatkeeping the infrastructure light was key, given this is a "lowmargin business", as well as "encouraging branch managers to beentrepreneurial". Charlie Young of Vinoteca, which runs three sites, said theindependent model was "scaleable - but it is hard work". Paul Schaafsma, European general manager at Australian Vintage,said the firm manages to work with both independents andsupermarkets by having two different ranges. "Our Nepenthe andTempus Two is for on-trade and indies - not supermarkets." Howeverwhen it comes to developing new products, Schaafsma said having"critical mass" was important. Wilson said that the increase in independent buying groups "cangrow decent volumes too".
Plantagenet's Tony Cloke said using major retailers was no the onlyway to create a brand. He said his firm built its business in theUK over 20 years, but had only started working with supermarkets inthe last few "when they cam to us". In order to service bothchannels it offers different labels. "We're a small winery so it[brand building through independents] certainly can be done," hesaid. I am a professional writer from Timepieces, Jewelry, Eyewear, which contains a great deal of information about led clock schematic , botswana agate beads, welcome to visit!
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