At a press conference today in Beijing, China, executives fromRoyal Caribbean International announced that the recentlyrevitalized Mariner of the Seas will head to Asia in June 2013 andoffer itineraries from China and Singapore to Southeast Asia, Japanand Korea throughout the rest of the year. The company stated that the addition of a second 3,114-passengership to China, to join Voyager of the Seas, illustrates itscommitment to the growing cruise industry in Asia. Together, thetwo ships represent the two largest capacity cruise ships operatingin the region. While the Voyager is committed to sourcing passengers in China,according to company sources, the Mariner will be sourcingpassengers both from China and international markets. |
Meanwhile,the Legend of the Seas , which has operated out of Singapore and Shanghai for the pastthree years, will return to Europe. Richard D. Fain, chairman and chief executive officer of RoyalCaribbean Cruises, and Adam Goldstein, president and CEO of RoyalCaribbean International, made the announcement with Dr. Zinan Liu,group managing director for China and Asia.
Royal Caribbean International will deploy Mariner of the Seas toChina in June 2013. Offering itineraries ranging from three to 12nights, the move is designed to offer additional capacity to a fastgrowing Chinese cruise vacation population, as well as attractcruise guests from around the world to visit China and sail aroundAsia. The ship will adopt the same product customizations made forVoyager of the Seas' entry in the market including Chinese-stylemenus, as well as enhanced retail and entertainment offerings, andlanguage services. The opportunities to attract guests from China to cruise areabundant, said Goldstein.
We ve made it clear we see Asia ingeneral, and China in particular, as a strategic objective, addedFain. We have been so pleased by the market s response tobringing Voyager of the Seas to Asia that it made strategic senseto send a second ship of equal size. The Mariner will depart the Caribbean in April and head toSingapore and onto China via Dubai and the Suez Canal. This is another major step forward, in a short period of time,for the cruise industry in China, said Dr. Liu.
The feedbackfrom guests sailing with Royal Caribbean has been tremendouslypositive, and we look forward to continuing to work with otherChinese ports and travel partners to further develop the country soverall cruise economy, added Dr. Zinan. Underscoring the significance of the growing Chinese cruise economyand established desire to sail with Royal Caribbean International,Voyager of the Seas is confirmed to return to China in 2013 for asecond season.
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