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Packaging is a very important aspect of marketing and there is no doubt that manufacturers will invest on it just to make sure that it will be able to offer the benefits they want. However it will also be important to keep in mind that aside from using packages that appeal to customers, knowing the “bad” packages is also a consideration that must not be overlooked. Shrink sleeve is a widely used material for packaging and it can easily keep manufacturers away from the troubles of dealing with “bad” packages that usually bring trouble to the consumers. Enumerated below are some of the examples of bad packaging strategies that can be avoided easily by using shrink sleeve labels: • Packages that hurt people. Some people endure cuts or wounds while opening packages and this is definitely the type of package that must be avoided because for sure enjoying its contents should not result in any sort of injury. • Packages that require so much effort. There are certain types of packages that require too much force from people just to get it opened. Packages should not take so much time and effort for the consumers to take advantage of its contents. • Packages that deceive people. Convincing people to try your product should not become the reason to use tactics that are meant to cause deception. Bad packaging also comes in the form of packages with information that are far from what the product truly contains. • Packages that harm the environment. Nowadays, people should show more concern about the effects of waste in the environment. Non–recyclable packages should be avoided especially if there are options that can offer greater results minus the inconvenience. To be able to enjoy the most important benefits that come with the right product packaging, it will be important to initially pay attention to the things that must be avoided. Creating bad packages can do harm for your product and instead of offering success, it may even become the reason why you will deal with business failure.
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