Foodservice Marketing refers to the general promotion of eating areas by use of basic promotional media such as newspaper and television broadcasting. In order for the largest audience to be reached, the promoter needs to identify the geographical location of the audience. The right audience is proportional to good ratings on newspapers and by word of mouth. The type of audience varies according to age groups and preferences and a promoter is expected to carry out sufficient research before embarking on any promotion. Research and sensitization of the market serves to help the audience be aware of what is being offered. It is important to find out what the public can comfortably afford and enjoy eating before encouraging them to try out any service. Leaflets and billboards are a good way to reach a large number of people all at once although billboards may be quite expensive depending on its location and size. It is advisable for the billboard to be placed just near the foodservice place so that customers will have an easy time when finding it. The billboards and leaflets should be simple and clear yet informative. The location of the place should also be specified. Discounts and coupons are a great way to attract customers because it makes them feel like they have gained from the restaurant too. This will encourage them to keep visiting and referring more people to that particular restaurant. A promoter should pick a cheap yet influential way to advertise a business instead of incurring extra costs on television adverts. Foodservice marketing may also involve multimedia adverts on television to give the customer a live experience of what the place being advertised is offering. This is bound to draw in large numbers of customers who are craving the experience they witnessed on television or heard about on radio. These forms of media may be expensive but worthwhile in the long run. CHD Expert has been assisting its clients, both in Europe and North America, by providing them with a global vision and an in-depth understanding of the Foodservice market. For more information about Foodservice Marketing, contact us today! (http://www.chd-expert.com/)
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