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Google Adwords - Optimizing ad campaigns & ad groups ! by Stuti Sabharwal
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Google Adwords - Optimizing ad campaigns & ad groups ! |
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Website Promotion
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Best ways to organize your ad campaign and groups for your product or services. Necessary points that need to keep in mind when you organize your campaign. Every advertising medium has characteristics that give it natural advantages and limitations. Observe who they are and how they advertise their products and services. More than likely, their advertising investment is working if it’s selling. Most marketers still use the same campaign structures run on Google they did when they launched their campaigns. Some marketers don’t want to touch or modify their current campaign structures for fear of losing their history. Once you have completed your Ad Words Ads you need to use words that will make effective. There is a need to look out your competitors ads to see what they want to say. After done it, it is need to figure out how to make yours stand out. Follow different things to say about your product used title and sentences by your ads. Use different words in titles, text and format in the ads and destination URL is must to see when you experiment. Budget is most important point that you have keep in mind when you need to maintain an ad for you product. Just you need to start with a very smaller geographical region, start with a modest campaign. Some necessary points that need to keep in mind when you organize your campaign are here: • Make your ads different • Run several different ads at once for each ad group • Consider using different “Destination URLs” for your ads • Start with a modest budget • Remember your audience • Attract the right customer • Build your own unique “landing page” for your product. Match types within each AdGroup. User Ad Groups to manage “keyword families”. Create at least 20 different Ad versions per Keyword Group. Contextual distribution settings at campaign level to tune a campaign to allow for less expensive contextual traffic. Negative keyword use in AdGroups- phrase search brings up advertisers with dubious relevance due to broad match use without appropriate negative keywords. Engine syndication settings-create one campaign that opts in to Google’s network with one set of bids and a second, Google-only campaign you’re willing to bid more for. Exclude the “content search” option to reach highly targeted traffic. Include a form allowing the visitor to enter his/her e-mail address in order to get more information. Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity Mention explicitly the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales. Calculate the value per visitor on a regular basis. Track your ads carefully. Don’t let an antiquated campaign structure result in missed opportunities and waste (overpaying for clicks). Take a fresh look at all your campaigns’ elements and structures, to maximize your opportunity in Google. It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. Easy way to get money with affiliate programs is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence. Author Bio - Stuti Sabharwal is an CEO of Corporate Web Technologies. Corporate Web Technologies is India's Top Growing search engine optimization and website design company based at Delhi.
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