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Online Video Market Rising by Anand Soni
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Online Video Market Rising |
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Website Promotion,Internet Marketing
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Online video marketing is rising in a rapid speed and therefore, marketing prospect has to put more for video marketing trend online. The best SEO company has to make out a comprehensive prospect for their marketing areas and to go ahead with mobile video marketing too. The viral marketing as though capturing most of the market share in terms of popularity, hence, the best SEO company can make a useful business through online video marketing. Founder & CEO of iStream, Mr. Radhakrishnan Ramachandran said with regard to this, "Though YouTube shares the majority market share in video streaming in India, there is enough space for players like me. If you look at any of the other markets you will find niche players who have managed to create a market for themselves. For instance, Hulu in the US, Youku in China and others. Our effort in India is to become a premium video destination. The portal would cross six million unique users for the month of December. The growth has been much more than what we expected. We expect to cross the 10 million unique user mark by March 2013. For iStream the focus is on the video quality, and packaging of the content. At present, we are focusing on five segments--news, TV, movies and sports. This is one of the most important deals we have signed so far. IndiaCast brings to the table, some of the most-watched TV networks in the country, giving us access to one of the largest libraries of news, entertainment and regional content. We garnered over 3 million views for the Europa 2012 matches live streaming. Our strategy in India will be to partner with sports body for exclusive tie-ups. Though we have done live-streaming for cricket we are also in talks for sports like badminton series for tie-up. We expect that 10 per cent of content on our website will be exclusive sports content." Mr. Radhakrishnan Ramachandran further said, "We have taken an early bet on regional languages. In some of the southern languages consumption of online content is very high. In the past three months we have had brands like HP, GE, Intel and other partnering with us. We have a 50 member digital studio team. We have built our own platform and products and are continuously investing in it. Unlike for others who have digital as a part of their strategy, for us it is only about digital content. For smaller regional player who do not have the people bandwidth we can step in and digitise content both in long and short format."
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