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You've probably heard the entire buzz about search engine optimization (SEO). But it's unclear, even overwhelming, and you suspect SEO is more suitable for big businesses, rather than a small or mid-sized business, like yours. SEO is the process of growing the volume and quality of traffic to a website from search engines like Google via natural ("organic") or unpaid search results as opposed to pay-per-click (PPC) ads, which are paid inclusion. In the past, businesses attracted possible customers through print advertising, radio, telemarketing, trade shows, direct mail and other outbound marketing plans. Nowadays, people start their buying process online. They go to search engines like Google, Yahoo and Bing. Studies show that, 81% of Internet users’ worldwide use search engines. You want to be sure these possible customers find your business when looking for the products and services you offer. That's where SEO comes in. SEO can place your website at the top of the search engine listings for the keywords in a search query, resulting in increased traffic and eventually more sales for your business. Still not sure if you need SEO? Then ask yourself the 10 simple questions below to see if your company and its website could benefit from SEO. 1. Do you want your small or mid-sized business to grow? More than 80% of online consumers begin their search for a product or service using a search engine like Google. And 81% of internet users worldwide turn to search engines for answers. If you're a small business that needs to increase sales, you can't afford to disregard this enormous purchasing audience. 2. Would you like extra leads than you're currently getting from customer referrals? Though word-of-mouth is a great way to grow your business, you're limiting your referrals to individuals who hear about you. Just imagine how many more sales you could produce if you were also receiving referrals from search engines. A high rank on Google will bring you a stable flow of new customers who otherwise might never have found your company. 3. Do you want your site to appear at the top of the search engine result pages? Studies show that 91% of search engine users don't click past the first page of search results. Do you? Maybe not. If you want new customers to find you, your website must appear within the top 10 listings, the higher the better. 4. Do you think your website would get more traffic if it ranked high, not only for its main keywords, but also long-tail keywords as well? Your organic ranking on Google is very important. And while it's crucial that your website ranks high for your main keywords and phrases, there are also more precise terms you could capture that would bring in additional business currently going to your competition. 5. Could you profit from added visibility via social media? Facebook, Twitter, YouTube and other social sites are exploding in popularity and can play a significant part in your SEO strategy. Contribution on these fast-growing stages can make huge amounts of traffic to your site, which leads to better exposure and helps build your brand. 6. Would you like a better return on your advertising investment than you currently get from traditional media like newspapers, Yellow Pages, television or radio? SEO costs much less than a traditional advertising platform yet offers more reach and longer exposure. Optimize your website with SEO, and it can stay at the top of the search engines for months or years, but nobody keeps yesterday's newspaper or last year's Yellow Pages lying around for long. And radio and TV commercials are forgotten within minutes. You'll get a far better return on investment from the online visibility and increased traffic that SEO delivers. 7. Would you prefer to have highest placement on the search engines without paying for it? Sure you can purchase pay-per-click (PPC) ads to appear in the search results, but that will eat up your marketing budget in a hurry. Also, you must know that studies indicate 85% of search engine users are more likely to click on organic (natural) search results rather than paid search ads. SEO is considered a better investment than PPC advertising. 8. Do you value targeted leads? Search engine users who find you through Google, Bing and Yahoo are exactly looking for products and services that your company offers. They are qualified visitors with a genuine interest in your products or services, and that's just what you need. 9. Are you concerned that your competition has a stronger presence online than you do? The lengthier you wait to implement SEO methods, the more entrenched your competitors get in the search rankings. You need to focus on getting your website rated now if you want to increase your market share of the business. Tomorrow may be too late. 10. Do you want to position your company for the future? If so, then the Internet is where you need to be. It's where your rivals are and your customers too. Very simply, if you don't have a quality website that ranks high on the search engines, potential buyers won't find you. If your answer to each of the 10 questions above is "yes," then you owe it to yourself to examine what SEO can do for your business. The investment you put into SEO and online visibility nowadays will pay off with increased sales and profits. The online marketplace is packed. Small and medium-sized businesses need to compete aggressively to attract attention and new customers. Fortunately, SEO is affordable and can make a powerful difference in the volume and quality of traffic your site receives. Put your website to work for you. The quicker you engage in SEO, the faster you'll have new customers knocking at your virtual door. Where does your website Rank in Google? Find out today with our Free SEO Report.
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