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Some $5.3 billion was spent on mobile digital advertising in 2011,a survey showed Wednesday in the first industry-sponsored measureof what is expected to be a booming market. The survey by the Interactive Advertising Bureau with its IABEurope affiliate and the research firm IHS found the Asia-Pacificregion accounted for 35.9 percent of global revenues, followed byNorth America with 31.4 percent and Europe 25.9 percent. Latin America tallied 3.5 percent and the Middle East and Africa3.2 percent, the survey found. More than half of the revenues ($3.3 billion) were search-related,while $1.5 billion was from display ads and $536 million frommessaging. "As mobile accelerates its global footprint, it is vital that wemeasure the worldwide and regional opportunities for advertisers,"said Anna Bager, vice president of the IAB Mobile Marketing Centerof Excellence. Alain Heureux, president and chief executive of IAB Europe, said,"Hyper-personal and always-on, mobile has a tremendous potential asan advertising medium. We are recognizing the need for accurate andcomprehensive data to support and provide evidence for its futuregrowth." Google buys mobile document maker Quickoffice San Francisco (AFP) June 5, 2012 - Google on Tuesday said it hadacquired the software firm Quickoffice, which allows users tocreate and edit documents on mobile devices. The deal, terms of which were not disclosed, helps Google competeagainst Microsoft and others in the mobile space with the softwareallowing users to view, edit and create documents compatible withMicrosoft formats such as Word, Excel and PowerPoint. "We worked very hard to build Quickoffice as a user friendly,seamless and yet powerful way to view, edit, sync and sharedocuments anywhere, anytime. It's been a very humbling experienceto see this vision embraced by our users," Quickoffice co-founderAlan Masarek said. "Now, we are ushering in a new chapter withGoogle." Alan Warren, Google's engineering director, called Quickoffice "aleader in office productivity solutions." "Today, consumers, businesses and schools use Google Apps to getstuff done from anywhere, with anyone and on any device.Quickoffice has an established track record of enabling seamlessinteroperability with popular file formats, and we'll be working onbringing their powerful technology to our Apps product suite,"Warren said on the Google blog. The e-commerce company in China offers quality products such as Led Candle Light Bulb Manufacturer , Indoor Led Light Bulbs Manufacturer, and more. For more , please visit Led Globe Light Bulbs today!
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