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Writing effective sales copy is one of the easiest ways to increase your sales and improve the overall conversion of your sales materials. By improving your conversion, you can increase your profits, and you only have to rewrite your copy one time. You may rewrite your copy more than one time and test and track your copy, but just rewriting and improving one time is enough to make you more money. Now, here's how to get started. 1. Start by rewriting your headlines. The headlines are the most important part of your sales copy. This is the part of your sales letter that just about all of your readers will read. The truth is, most will read your headlines, bullet points, guarantee, and price. They want to know what your product does and how it will solve their immediate problem. Make sure you cover this information thoroughly, but remember, focus on those headlines. Make a bold statement and then fulfill it in your copy and then in your product. Nothing is worse than buying a product that doesn't fulfill the promise in the sales letter. Spend 80 percent of your time crafting great headlines and create a swipe file of great headlines you have found. Rewrite them or use them to help you create your own. 2. Rewrite your bullet points. Unfortunately, a lot of sales copy offers features in the bulleted area instead of benefits. Features tell you what the product is, the functional part of the product. Benefits tell your readers how the product will solve their problems. Make sure your bullet points fulfill the promise in the product. Here's an example of benefits versus features: Benefit - Product X will double, even triple your sales simply by writing a single headline this way! Feature - This is a book on copywriting to teach you how to write effective copy. 3. Rewrite your other copy. If you haven't added any testimonials, case studies, or any of your other information that lends credibility to what you are writing, then this is the time to add it. Make sure your testimonials are true and complete. I've had potential customers actually contact the people who gave me testimonials to ask if what they said was true. Don't make up testimonials. Use real people who have actually said what is written in the testimonial. Also, check your spelling and grammar, and read your sales letter out loud to make sure it flows. Nothing is more embarrassing than a sales letter with a spelling error in it. 4. Test and track your sales copy. It's a waste of time to rewrite your copy if you don't test and track what works. Split test your sales letter to see if your new copy is better than before. (Split testing is where you show one sales letter to one group of visitors and a different sales letter to another.) There are plenty of scripts available to help you with this task. When writing your sales letters, only test one element at a time. Otherwise, you won't understand what needs improvement in your sales letter. This information is important because it will allow you to understand what is working and what isn't. Test the elements of your copy regularly and integrate what you learn in future sales letters. This will improve your sales and increase your profits without a lot of work. Want to learn to make money online? Then check out my site: Make Money Online For Free for 7 different ways you can make money online. Download $97 in free copywriting ebooks to help you improve your conversions and make more money from your business with less work: Professional Writing Services
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