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Any Indian festival or auspicious occasion is incomplete without adorning a piece of gold jewelry. The aura and simplicity surrounding Indian gold jewellery is hard to miss as it attracts hoards of people towards itself. Indian women have always been fascinated by any jewellery made of gold as it gives them a sense of prestige, apart from adding a touch of traditional feel. Though the prices of Indian gold jewellery keep fluctuating from time to time, it rarely affects the demand. It holds a place in most Indian ceremonies and auspicious functions. Of the 32% of Indian gold that is accounted for in the Global gold market, half is spent on buying gold jewelry for a number of weddings that take place around the year. Wedding signify the importance of gold and are incomplete without it. There are various reasons as to why gold jewelry holds such an important place in Indian tradition, especially in weddings. The idea of parents gifting gold jewelry to daughters on the occasion of their wedding has a sentimental value attached to it. This also gives the bride a sense of security and protectiveness. It ensures a secure and financially independent future as gold eventually translates into money with constant appreciation of value. Apart from the aforementioned reasons, prestige and status also play a huge role during the gifting of gold jewelry. It showcases the amount of wealth one possesses in front of the people present and this makes them beam with pride and honour. Another essential quality that a piece of gold jewelry possesses is flexibility. A gold design made many years ago can be remade into something in sync with the current fashion and trend without spending a bomb on it all over again. As the love for gold among Indians is well known, jewellers come up with various discounts and offers, especially during festivals and special occasions. Certain Indian mythological stories are also responsible for the popularity and demand for gold jewelry. 'Brahma', one of the Hindu Gods, is also known as Hiranyagarbha, which means that he is an embodiment of everything that gold represents. There is also a belief that he was born out of a Cosmic gold egg. Some of the Indian occasions where buying gold jewelry is considered auspicious includes Dhanteras, Dasserra, Durga Pooja and Navratri. Since a lot of customs and traditions are involved with the gifting or purchasing of a piece of gold jewelry, gold always enjoys a certain superiority over other forms of jewelry. Ashish Kaith's expertise with Indian gold jewellery goes back a long way. His observation skills are commendable and he has contributed a lot to the field of gold jewelry through his blogs and writings.
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