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Back in the good old days of pre-2007, things were easy for UK copywriters. But the worst economic crisis for 80 years has changed the landscape and the wolf is huffing and puffing at the door. All that was once required was to optimise your website and get it onto page one of Google. This could be done through the natural listings or it could be done through Google Adwords pay-per-click. It produced a steady stream of enquiries on email and over the phone. But things are different now. The only folk responding to your pay-per-click are charlatans after hundreds of pages for a tenner. So what do you do? Look at it this way - freelance copywriters can work for anyone, anywhere from the comfort of their homes. You have email, the phone and Skype. What else do you need? Let’s assume you want to bring in business from Aberdeen. It seems unlikely that Aberdeen companies will particularly require a freelance copywriter who just happens to be based in Aberdeen. No, they enquire the best copywriter for their project. You can steal work from your competitors this way. Two obvious ways of doing this present themselves. One means spending money; the other doesn’t. For the first, you change your Google Adwords settings so that you get people searching for geographical terms like 'freelance copywriter Aberdeen’ or 'copywriting Aberdeen' onto your site. It’s a fairly simple process but it will cost you 75p per click or so. For the cost of just time, you could instead write a website landing page that’s optimised for copywriting and Aberdeen copywriters. Tell Aberdeen organisations how great it is to work remotely with you as their freelance copywriter and how much money they can save. This works particularly well if you’re in a cheaper part of the country. Optimisation of this website landing page is key. Choose some longtail geographical keywords that are focused on copywriters in Aberdeen and place them in your H1 and H2 headings. Go for keyword density of roughly 5% on a 400-word page – so aim for 20-25 words as keywords. Now work on some good backlinks. Join some articles sites like this one and write articles about copywriters in Aberdeen. Writing press releases also works well. Make sure your anchor text relates to your copywriter Aberdeen pages. Then sit back and smile as your landing page start to climb Google’s South face.
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