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Promotional videos are primarily used by companies to advertise their new products and services and are one of the most effectual marketing tools out there. Businesses whether big or small can make use of promotional videos to get their message across about their new products and offers to consumers. These types of videos are indeed very similar to commercials that we see on television, only with promotional videos, you can advertise directly to your target market for free—either via email, video sharing sites such as YouTube, or search engine marketing. With a little planning, producing your own promotional video isn’t as complicated and costly as you think it is. Read on to find out how to make an effective promotional video that could help you market your business. • Know Your Goals Before you start producing your video, think about what you want to accomplish first. What are your goals for making the video? Think about the following questions: -Who are your target audience? -How would you like to address them through the video? Do you want your video to come out as funny? Serious? Thought-provoking? -What action do you want your viewers to do as soon as they finish watching your promotional video? Share it on their social networking pages? Give your company a call? • Plan Your Video Planning your promotional video includes finalizing the script, confirming the talents who will be appearing on the video and wrapping up shooting locations. By planning ahead, you rid yourself off last minute changes that could be a little nerve-wracking sometimes. Scriptwriting is a methodical task to do though as you need to be particular with the sequences of the scenes, who to include in the frames and when to insert your spokesperson or talents in the scene. If you don’t have any background in video production, its best to consult with a professional or better yet, if you have the extra budget, partner with a reputable production company to check out your script for you. • Shooting the Video As soon as you’re done with the pre-production or the planning stage, you can now proceed to shooting the video. Now that you have a written back-up of what you’re supposed to do when shooting, you’ll surely be able to save lots of time and money. • Editing Your Video There shouldn’t be a problem editing your video since you’ve had it planned beforehand. If you’re editing on your own and aren’t familiar with the basics of software editing, there are tons of video editing tutorials available on the Internet. • Posting and Sharing Your Video Finally, you’re done with your video! The last thing you have to do is upload and share it with everyone. Post it on the homepage of your website, share it on YouTube or advertise it on iTunes. Are you looking for more information on promotional video? Just click on the link. Or you can visit my website to get a FREE report if you're looking for ways to earn money online.
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