Search Engine Optimization plays an important role in the online promotion of a company’s website. SEO refers to the collection of techniques and practices that help a site receive more traffic from search engines. SEO is about brand awareness, getting your site out there, and getting recognized in the Internet world. Online advertising helps businesses to grow, become recognized by competitors and potential customers, as well as increasing sales, which are always the end goal for a business. This article briefs you about what SEO is, and how it can benefit your organization |
Whenever you want to search something on the Internet, you enter your query, and then you get a long list of your search results. Usually people will not check out all the results, but only those on the top of the list. Users generally tend to look into websites that are at the top of the list, assuming those to be more relevant to the query. Have you ever wondered how and why these websites rank higher than others? Sometimes it may happen that you have designed your website, uploaded all the files and set up your blog, but still aren’t getting any visitors. What is the reason for this? The answer to all these questions is SEO SEO is an acronym for search engine optimization. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results. Search engine optimization (SEO) may target various kinds of searches, including video searches, local searches, image searches, and industry specific vertical search engines. It helps you bring your page higher and more frequently apparent in search results lists. This will help your web site or web page receive more visitors from the search engine.
85% of Internet users find websites through search engines. 90% of Internet users do not go past the top 30 search engine results. They simply type something else if they can't find a relevant site. 75% of Internet users have the intention of purchasing a product or service while using search engines. The search engine ranking becomes higher with the increase in popularity of a website. At the end of the day, marketing has an aim to drive more sales to the business. SEO is an extremely effective form of online marketing, which will give you value for your money. Search engine optimization campaigns can increase the number of visitors to your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Selecting the keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization, allowing you to reach all potential customers locally or globally. The main aim of Search Engine Optimization is to reach those top results on search engines, so that when users are looking for a certain product, they will find your website and click through, therefore the SEO is working to drive traffic to the website and subsequently increases sales.
BENEFITS OF SEARCH ENGINE OPTIMIZATION
In today’s era of internet, whoever uses it is fully dependent on it. When the Internet is the source for users to find a product or service they need, there is no greater investment for your business than search engine optimization. SEO can provide ultimate benefits to your business. Some of these are: •
Saves time and money You can use free search engines to promote your products and services. Once your website is optimized and submitted, it will continue to be visited and filed by search engines and maintained with less effort. •
Cost effective marketing SEO is one of the most affordable and effective marketing strategies when working with the right professionals. It also requires minimal amounts of capital for the maximum exposure of your website. •
Enhance Sales The more people who visit your website, the more potential customers you attract. A customer is 10 times more likely to purchase your products and services after finding your website through Search Engines, rather than online advertising. Higher site ranking means an increase in customer visits and sales targets. This in turn, leads to an increase in sales opportunities that can turn website visitors into customers. •
High return on investment The success and growth of a business depends on its profitability and returns on investment. A business is said to be profitable when there is an increase in sales, thereby providing good returns. An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall. •
Brand awareness If no one has ever heard about your company you cannot claim that you are the best in the business. Sometimes you need to work on making people aware of your company even if it doesn't result in immediate sales. You will gain more revenue in the long run by building yourself up, and ensuring that your target market knows who you are. If your website is ranking in search engine results pages, then users will spot your company name, and the more they see it, the more they will associate it with your expertise in the field. A great way to earn brand recognition from potential consumers, is to get your website ranking on the search engine results pages. This technique can be great for earning B2B and B2C recognition. •
Traffic generator For any company with a website, a key aim in their online marketing campaign should be to drive traffic. If your website is ranking high for popular terms, then you will receive clicks from users. Traffic is the middle man between brand awareness and sales; once you have earned good results for brand awareness then you will receive clicks, the more clicks you get, the higher chance of sales. Essentially more targeted traffic equal more sales. •
Long term positioning Once a website obtains position through an SEO campaign, it should stay there for the long term, as opposed to PPC (Pay Per Click). SEO is a cheaper and long term solution than any other search engine marketing strategy. •
Expand customer base and target audience search engine optimization exposes your products and services to motivated and interested customers. This expands your customer base, and makes your site easier to find and locate on the Internet. It also provides you with the benefit to reach your audience of choice through an SEO campaign. You can obtain traffic according to the organizational strategy to meet the needs and requirements of your choice. •
Measurable results A unique quality of SEO campaigns is that you can quantify the results of SEO by positioning reports of search engines, visitor conversion and other factors of this nature. These are just a few benefits of SEO. SEO has proven very effective for businesses looking to increase their online visibility as a manner of increasing sales. Search Engine Marketing helps site owners meet their various online marketing objectives by generating leads, sales or simply building awareness.
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