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Moving your business online can potentially bring an exponential increase in profits, as your business instantly gains a global reach as well as the ability to stay open 24 hours a day, 7 days a week. Such benefits do not come without effort, however, and while it might sound simple enough to create a website and start selling online, there are many more details that have to be considered and properly attended to before you can claim to have a successful online presence. Many businesses that are just starting out online make common e-commerce web design errors, and it would really be best for you to engage the services of a professional web design Sydney firm to create and manage your e-commerce website. Product Information One of the major drawbacks of online commerce is the lack of physical interaction. A customer in a retail store is able to pick up a product and get a feel for it before deciding whether to buy it or not. Many potential customers do feel insecure when shopping online because they cannot examine merchandise physically. The best way to address this is to provide product information that is as detailed as possible. While this is not a perfect substitute for physical interaction, it will go some way towards soothing customers’ worries. Some good examples of providing additional information include sizing charts for online clothing stores, photographs of products from various angles, and even videos that demonstrate how a product is used and size comparisons. It is also good to include descriptions that are less technical and more emotive, allowing customers to identify more with a product rather than wonder about technical specifications. Contact Information & Customer Service Some websites have the strange practice of making their contact information either difficult to find or hiding it completely. This is a surefire way to lose customers, as many customers are very interested to know exactly who they are dealing with and where the store owners and managers are located. This has a strong psychological effect on consumers and many people will surely tell you that they will not order from a website that does not provide clear contact information, because it makes it seem as if the people operating the website have something to hide. Related to this subject is the provision of customer service. Most business owners realize that customer service is an extremely important part of running a business, and poor customer service will surely cause you to lose profits. What some fail to realize, however, is that online customer service is different from customer service in a brick-and-mortar store. Due to the impersonal nature of online interactions, you need to provide guarantees to customers such as replies within one or two business days so that they feel a sense of security that they will get the help they need if they require it. Proper Design These are just some of the common errors that can be found on e-commerce websites throughout the internet, and there are a great many more details related to proper e-commerce web design that you need to be aware of. Alternatively, you can engage a web design Sydney firm to design your website for you, and an experienced firm will surely deliver a website that covers all the necessary details. Resource Box: When it comes to E-Commerce Web Design , making mistakes is all too easy, especially for those who have no experience in the field, so why not rely on the skills and expertise of Imagine, the premiere Web Design Sydney firm, to create the perfect website for your business.
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