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A lot has been written about how to create excellent landing pages, what ought to be done and what ought not to be done, but still when it comes to making a landing page for business, we find ourselves in a state of confusion about the web design, search engine optimization etc. Let us take a look at some of the best practices of creating landing pages, the situations we face and the solution you and your SEO company can use. 1)One Clear Goal To begin with the objective of creating a landing page, every expert tells you to have one clear goal and one call to action. But so often we have more than one goal. You may want visitors to try a new product and at the same time want some leads. In such situations, focus on the interest of the visitors. Have just one clear goal for those who land here. Step into the shoes of the visitor and ask yourself – ‘what’s in it for me?’ If the page or your product is intriguing enough the visitor may further oblige you with what you want. 2)Benefit vs. Call-to-Action vs. Images There is only limited space above the fold, and if you stuff everything in there, you will only end up with a page full of mess. What can you do - i.Decide whether you actually need the image at all. This would depend on the target audience and the offering. If it is an image that can grip readers’ attention and fits the context appropriately, then you might go for it. ii.Keeping in mind the importance of white space, ask your web design team to divide the section above the fold accordingly. iii.Make sure your copy guy is using small bullets in the content. iv.Highlight the call to action sufficiently. 3)Heavy landing pages You need to be careful about the load time of the page. Your visitors are busy people, and you cannot afford to test their patience at any cost. Your landing page is meant for conversions and not to showcase content. Ask your SEO company to give you few options in landing pages. Test the load time of each. Make sure you get excellent web design and web development services for the landing pages since this is where most of the action happens. Resource The author of the article has an extensive experience in Web Design especially in the field of Best Website Design & Web Design.
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