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The economy is playing havoc with the world and everyone is reeling under financial pressure. When you are faced with a situation that you can’t directly alter its best to take a micro-view at the situation and break down solutions into more manageable segments. You can adopt a similar technique with your marketing strategies. If you feel that your business can’t afford a huge marketing budget, downsize the cost factor without impacting the scope and the range. Exactly how can you achieve this? It’s not as difficult as it seems. Smart marketing Marketing has to be smart; it has to be high-impact and audience-specific. It doesn’t always make business sense to advertise your business/ product in newspapers. Percentage-wise you might be able to reach a larger number of people, but are all those people necessarily your prospective customers? Well, some of them surely are but target-marketing is more effective than a random large-scale one. There are several methods that you can adopt to market your product effectively. Get brochures and flyers printed, send out mailers on official letterheads, spruce up the look of your business cards and consider sticker printing. Add some sheen When you want your product to be noticed, visibility is all-important. When you meet people in a business setting, one of the first things you do is to proffer your business card to him/her. The next thing that will happen is that person will give it a cursory glance and casually put it away. Isn’t this a very commonplace occurrence? Why not change all that by ordering glossy business cards? A glossy business card can be eye-catching and those who look at it are bound to give it a second look. That second look is exactly what good marketing is all about. Those glossy business cards can be one way your brand gets noticed and the person behind the brand gets recognition too. Stickers that stick in the head When you hear the word glossy you might think gaudy or loud. That’s not necessarily how it has to be. Though a matt finish card can look sophisticated a well printed and well-designed glossy one can be a good choice as well. In addition to business cards you can also look at sticker printing options. Stickers are effective marketing tools. They can he handed out to existing and prospective customers and your own employees as well. That creates a sense of bonding with your company and your brand gets exhibited. Unlike a brochure that might get tucked away into a drawer, a sticker is out there where it’s stuck- for everyone to see. Take your pick The stickers that you order should be colorful and attractive. Having different shapes also adds to its attractiveness. Incorporate your company logo into the design and do not clutter the printing with too much information. Use tag lines that describe your product. Use company logo colors to maintain consistency with branding. Keep in mind that what sticks in the mind is what will be picked when it’s required. Blockbusterprint has numerous Sticker Printing finishes. The glossy business cards that they print for you will add color and shine to your business marketing strategy.
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