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Most businesses lose a good number of customers by using on hold messages which are dull and amateurish. When a customer calls you, he is looking for a solution to his problems. He is not expecting to be kept on hold listening to boring messages on the telephone on hold system. At best, he expects you to use some soothing on hold music that will cool him down as he waits to voice his concern or complaint. Imagine an impatient customer who wants to complain over your products being kept on hold for more than ten minutes listening to irritating messages. The chance of him never buying from you again is very high. The reason why you will find companies with such kind of messages is because they don’t realize the purpose of the messaging system. The bottom line of using pleasant messages on your telephone on hold system is to give the customer a pleasant time while still providing him with valuable information about your products and services. When you find that your messages are turning out to be the problem instead of the solution, you should think of ways on how to turn the situation around. For professional assistance on what messages to use, visit or call sites and businesses that specialize in telephone on hold messages services. Another problem arises when you decide to play a radio station on your telephone on hold system. This is not advisable for three main reasons. Firstly, it is illegal to rebroadcast copyrighted material like you would be doing by playing the radio. Secondly, you run the risk of irritating your customers by playing music that they hate as you put them on hold. Finally, they might also get to listen to information about your competitor’s products and change their minds. Instead of running the risk of all the above issues, why not come up with great on hold music that your esteemed clients can listen to. Click here for various kinds of on hold music that may be useful to your business. When you find that a majority of the calls are getting dropped, know that the chief problem exists with the type of messaging on your telephone on hold system. To turn the on hold messaging around, you should invest in good messaging equipment (digital of course), choose some wonderful on hold music and come up with targeted messages that will appeal to your clients. In order to come up with great on hold messages, use these tips: 1. Keep the message casual. In order to produce casual messages, assume that you are talking to the customer face to face. This way, the tone, words and even the mode of speaking will appear casual and will therefore not seem like an advert that you are forcing down the ears of your clients. 2. Come up with interesting messages. Nothing turns off a person like boring messages. Bear in mind that the customer already has 101 other issues bugging him. Therefore, you want to make his time as enjoyable as you can while you put him on hold. 3. Stay on the legal side. Don’t use on hold music that is illegal. This could be anything from pirated music to celebrity voices. Make certain that any music you use does not infringe on someone’s copyright.
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