When you are shopping, you are looking for merchandise and the type varies by the kind of store and its location. Stores carry those things that customers are interested in within the region or town in which they are located. A good example of regional or local merchandise is that which is found in a college town. This is purchased by the university fans and students to show their loyalty. |
Featured merchandise is usually displayed in some way to draw the customer's attention to the items so that the manufacturer and seller can have higher sales. What you find in these promotions usually varies by year and by location of the retail outlet. If you are in a colder climate, winter items will usually include long sleeves, sweatshirts, and jackets, as well as those items that feature winter sports, such as football, hockey, and basketball. Fall and Spring items in college towns feature shorter sleeves and shorts and feature sports such as soccer and baseball.
Who purchases the merchandise depends on who it is marketed to. Women's clothing will usually be different colors and styles, such as pastels and will be more tailored, while men's clothing is typically larger and darker and less tailored. If it is geared to a child, however, it is typically smaller and may include pieces such as bottles, pacifiers, cheerleader outfits, socks, and shorts. What you purchase depends on the size of the child who is being clothed. Children often take after their parents and also experience loyalty to a particular sports team.
There are other merchandise options that you can purchase that help you show others which team you are loyal to. These include stuffed mascots, foam fingers, license plate covers, jewelry, socks, and home products such as pillows, comforters, and trashcans.
In order to sell the college merchandise it must be licensed by the organization that it is a part of, such as the NCAA. If it has the team logo on it, those who are manufacturing it must also trademark the items. This helps the manufacturer earn money from the organization. Sometimes the organization that is supporting the merchandise, also gets a cut of the money from the licensed items sold, so your loyalty sometimes really does help your favorite team.
Enjoying sports together as a family is fun and merchandise can be found for everyone, both young and old. Enjoy the upcoming sports season, whatever your preferred sports are.
Show your school spirit in new Alabama merchandise. Come see University of Alabama Supply Store. Visit: http://www.universitysupplystore.com/shop_main.asp?catalog_group_id=MQ&catalog_group_name=R2VuZXJhbCBNZXJjaGFuZGlzZQ.
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