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Additional scrutiny to help assure consumers mobile campaigns arelegitimate and prevent cramming WASHINGTON , May 16, 2012 /PRNewswire-USNewswire/ -- CTIA-The Wireless Association , throughits Common Short Code Administration (CSCA), today announced itspartnership with Aegis Mobile to verify the identity oforganizations that market to wireless consumers using premium shortcode campaigns. By reviewing detailed information so it can verifythe organizations, Aegis will help ensure that legitimatebusinesses may continue their campaigns while stopping unscrupulousbusinesses from "cramming," which is when unauthorized charges areplaced on a wireless customer's monthly bill. (Logo: photos.prnewswire.com/prnh/20100629/DC28223LOGO-a ) Effective April 10, 2012 , Aegis Mobile began conducting thorough checks of companies thatare renewing or applying to lease premium CSCs, including thebackground of the organization, their location, the length of timethe organization has been operating and the organization'srelationships to other businesses. Many business, non-profits and governments of all sizes haveutilized CSCs in their mobile marketing programs to reach theirtarget audiences via text or MMS messages. CSCs are five- orsix-digit numbers that are used in a variety of applications,including mobile giving, tele-voting and marketing promotions. CTIAmanages all CSCs used in the United States , including premium short codes that allow charges for services tobe placed on a customer's wireless bill. Premium short codesprovide a convenient way to pay for services such as parking metersor to make a $10 donation to disaster relief organizations. "CSCs are an easy and effective way for organizations to engagewith current and potential customers. By working with Aegis Mobileto vet organizations, the U.S. wireless industry has taken yetanother step to protect our customers from illegitimate users whileproviding them with confidence to know that the premium short codecampaigns that are running are from legitimate companies," said David Diggs , Vice President of Wireless Internet Development at CTIA. "Consumers are increasingly making purchases using their mobiledevices and want assurance that the charges placed on theirwireless bill are legitimate," said Rich LaPerch , CEO of Aegis Mobile. "Vetting these organizations when they areapplying for a CSC is the first step in the process and AegisMobile is pleased to partner with CTIA in this effort to make themobile commerce space a safe and prosperous ecosystem." About CTIA: CTIA-The Wireless Association ( ) is an international organization representing the wirelesscommunications industry. Membership in the association includeswireless carriers and their suppliers, as well as providers andmanufacturers of wireless data services and products. CTIAadvocates on behalf of its members at all levels of government. Theassociation also coordinates the industry's voluntary bestpractices and initiatives, and sponsors the industry's leadingwireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. About Aegis Mobile: Founded in 2006, Aegis Mobile is a global provider of mobile,compliance and privacy solutions. Aegis works with businesses toprovide persistent mobile presences, and with leading mobile phonecarriers and other members of the mobile payment ecosystem toensure that providers, content, media and specific programs meetall the necessary standards and regulations. In August 2011 , Aegis Mobile was ranked 561 in Inc. magazine's fifth annual Inc.500 5000, an exclusive ranking of the nation's fastest-growingprivate companies. In May of the same year, Aegis Mobile was named"High Technology Firm of the Year" by the Tech Council of Maryland . SOURCE CTIA-The Wireless Association Copyright 2010 PR Newswire. All Rights Reserved. I am an expert from precisioninjectionmould.com, while we provides the quality product, such as CNC Machined Parts , Precision Injection Mould, Injection Mold Parts,and more.
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