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For romantics old and new, there is simply no better occasion to express love for that someone special than on Valentine's Day. February 14 is a day like no other, a day we do whatever it takes to make our partner feel extra special, a day we let them know just how much they rock our world and, most importantly, a day we look them in the eyes and say: 'I love you.' And love really is the greatest gift of all. Warming the coldest days and brightening the darkest skies, love liberates the soul like nothing else. But what makes people fall in love with one other? What is it that sparks those unmistakable feelings of love? Valentine's Day has been celebrated for centuries and the power of love and romance has been inspiring artists, writers and musicians for a lot longer than that. What is it all about, though? While there are undoubtedly lots of reasons we fall head over heels for another person, there must be some explanation for it all. Many say 'beauty is in the eye of the beholder' but that doesn't go far enough. Scientists may hold the answer. Research has revealed that smell plays a massive role in attraction. Our natural pheromones send out signals that attract others to us. So how we smell will dictate who falls in love with us. It is clear that the senses play a huge part in the rules of attraction. Whether we are aware of it or not, sights, smells and sounds all have their part to play in the science of love. Women mistakenly assume that men will be attracted to the same kinds of aromas that appeal to women but this is often not the case. A man's sense of smell is very different to a woman's. It is much less sensitive a sense than for a woman, so ladies - go heavy on the perfume for that romantic evening. Research shows that vivid scents such as lavender, cinnamon and vanilla are arousing for men. So why not give science a nudge in the right direction and make sure that you smell as tasty as a treat this Valentine's day. Tantalise him with a fresh spritely lavender perfume. For men, the research around pheromones doesn't provide an excuse not to smell great for that special date. Women generally like men to smell fresh and clean but research also shows that spices and cinnamon are appealing to women too. Citrus smells are alluring and invigorating and musk oils are said to drive women wild. This smell was originally derived from musk deer and became a staple in men's colognes when it was discovered it had unusually strong powers of sensual attraction. Clean scents are a given. Soapy aromas of fresh linen promote a sense of calm and relaxation which is always a good way to start a date. Overall though, research consistently shows that men who wear earthy scents are the most attractive to women. Aromas of sandalwood, patchouli and rosewood increase feelings of wellbeing and desire, so a fig and nutmeg cologne that also incorporates spicy clove and rests on undertones of sandalwood, cedar and patchouli oil is perfect. This one's a best-seller and, with this captivating formula of scents, it's clear to see why. Sandalwood is a real winner. It resembles andosterone, which is a chemical released by the underarms of human males. Scientific studies conclude that women subconsciously link this scent to the natural odours in a positive way thus elevating attraction and desire towards the man. So getting a hint of the natural aromas but mixing with cleanliness is the perfect combo. Science has given us lots of clues about the laws of attraction and the chemicals of love, use them to your advantage this Valentine's day. Want to buy one of the products that will help your love success? Check out the 4711 range and the Bath House range at MadMolly. http://www.madmolly.co.uk/
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